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Here’s Why Newell Brands Inc. (NWL) Crashed on Friday

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We recently compiled a list of the 10 Companies Echo Friday's Market Pessimism. In this article, we are going to take a look at where Newell Brands Inc. (NASDAQ:NWL) stands against the other stocks.

Ten companies were hit hard on Friday as investors digested disappointing earnings performance and dismal outlook guidance for 2025.

The shares' performance traded in line with Wall Street's major indices, with the Dow Jones losing 0.99 percent, the S&P 500 falling 0.95 percent, and the tech-heavy Nasdaq diving 1.36 percent.

To come up with Friday’s worst performers, we considered only the stocks with at least $2 billion in market capitalization and $5 million in daily trading volume.

A technician inspecting a commercial kitchen appliance in a factory line.

Newell Brands Inc. (NASDAQ:NWL)

Newell declined for a second day on Friday as investors sold off positions following a dismal earnings performance last year.

In the last quarter of 2024, NWL said net sales fell by 8.4 percent to $1.9 billion from $2.076 billion in the same period last year, while net sales for the full year 2024 declined to $7.5 billion from the $8.13 billion in 2023.

NWL was able to narrow its net loss by 37 percent to $54 million from $86 million during the quarter as well as for the full year—by 44.3 percent at $216 million from $388 million.

Furthermore, NWL expected even lower net sales for the full year 2025, declining between 2 to 4 percent.

NWL is one of the leading consumer goods companies that owns brands such as Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz.

Overall NWL ranks 2nd on our list of Friday's worst performers. While we acknowledge the potential of NWL as an investment, our conviction lies in the belief that AI stocks hold greater promise for delivering higher returns and doing so within a shorter timeframe. If you are looking for an AI stock that is more promising than NWL but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.

 

READ NEXT: 20 Best AI Stocks To Buy Now and Complete List of 59 AI Companies Under $2 Billion in Market Cap.

 

Disclosure: None. This article is originally published at Insider Monkey.