Why Netflix Is Ready To ‘Fly Like an Eagle’

In This Article:

 A24 movie 'Civil War'.
A24 movie 'Civil War'.

Every Sunday, Next TV writers Daniel Frankel and David Bloom share their reckless, poorly thought out, badly articulated grievances and impulses in a kind of text-based podcast. It's an experiential journey into a small, dark, vindictive, petty place … But joyfully chased with charts, photos, music, movie trailers and more. Enjoy!

DANIEL FRANKEL: Hello again, D Money. Active TMT week, any time you have NAB and Netflix earnings going on at the same time. As we, er, spin The Clash’s Sandinista! LP classic “Police on My Back” (heck, it goes with anything), let’s start with the latter — only in American capitalism can Netflix put on a show like it did on Thursday, growing revenue by 15% and adding nearly 10 million new customers … and the stock market rewards you by cratering your shares nearly 10%?

I can only guess that the Street was reacting to Netflix’s disclosure that it’s going to stop reporting quarterly subscriber numbers. But Netflix is still projecting revenue-growth expansion. Of course, North America is becoming saturated. Of course, the bump from the account-sharing crackdown has to slow down eventually. But Netflix, which is just scratching the surface with what it can generate with ads, expanding its addressable customer base by 65% Q1 to Q1, is telling a nice revenue-expansion story. What do these feckless, fickle, fart-faces not get?

Netflix
Netflix

DAVID BLOOM: The fall in Netflix share prices was mostly part of a brutal, far-broader market pullback after an overheated, record-setting Q1. Netflix was overheated, too, within hailing distance of the $690 peak it set in just-past-lockdown 2021, before the Great Correction two years ago. The changes set in motion after prices plunged to $175 are paying off now but, as analysts kept noting, have “room to run.”

Netflix stock price
Netflix stock price

Paid sharing can capture more of the 70 million jettisoned freeloaders who haven’t signed up for their own account. The ad-supported tier keeps growing, to 23 million, and attracting 40% of new signups. Other post-2022 changes are promising. Netflix can extract more from ad-supported subscribers. Programming spend remains flat at $17 billion a year, with a more efficient mix. Now, $1 billion a year goes to WWE Raw, less to open-checkbook awards hunters. Other money will go to sports and live events, and far more licensed content. Licensed content means known properties that the Netflix global machine can easily turn into hits for new audiences and generations.

David Bloom
David Bloom

The growth from 2022’s changes won't be there forever, though. As your analyst pal Michael Nathanson wrote (while raising target prices again): “We continue to remain cautious of pie-in-the-sky forecasts that see this hockey stick continuing indefinitely — the password-sharing crackdown was likely a pull-forward of growth and does not change the underlying fact that there are increasingly fewer and fewer households in (U.S.-Canada) yet to subscribe to the streamer.“ The market isn’t “not getting” Netflix so much as freaking out more broadly. When the dust settles after the latest price stampede, Netflix should again be just fine. At this weekend’s $550 price, it's still up 14% for 2024. As the sage Steve Miller might say, it’s ready to fly like an eagle.