Why Is L Brands (LB) Down 10.1% Since its Last Earnings Report?

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It has been about a month since the last earnings report for L Brands, Inc. LB. Shares have lost about 10.1% in that time frame.

Will the recent negative trend continue leading up to its next earnings release, or is LB due for a breakout? Before we dive into how investors and analysts have reacted as of late, let's take a quick look at its most recent earnings report in order to get a better handle on the important catalysts.

L Brands Beats on Q4 Earnings, Issues FY18 Guidance

L Brands reported solid financial numbers in fourth-quarter fiscal 2017, wherein earnings of $2.11 per share outpaced the Zacks Consensus Estimate of $2.04, after reporting in-line earnings last quarter. The bottom line also improved 3.9% year over year. Moreover, revenues surpassed the consensus mark for the second straight time.

This specialty retailer of women’s intimate and other apparels reported net sales of $4,823.1 million, up 7.4% from the prior-year quarter. Also, the figure marginally came above the Zacks Consensus Estimate of $4,795 million. Furthermore, L Brands’ comparable sales (including direct sales) were up 2% in the quarter. However, store only comps decreased 2% year over year.

Sales at Victoria’s Secret Stores declined 1.2% to $2,038.3 million, while Victoria's Secret direct sales were up 19.9% to $630.6 million. Total Victoria’s Secret sales rose 3.1% to $2,668.9 million, while comparable sales fell 1%.

Bath & Body Works’ total sales were up 10.7% to $1,793.7 million, with a 6% rise in comparable sales. Strong performances by the company’s home fragrance assortment along with improvement in the body care assortments fragrances drove the segment sales. Victoria’s Secret and Bath & Body Works International sales surged 37.2% to $170.3 million. Other revenues increased 21.4% to $190.2 million.

Gross profit grew 5% to $2,040.3 million, while gross margin reduced 100 basis points (bps) to 42.3% primarily due to a fall in merchandise margin rate. Adjusted operating income dipped 0.1% to $986.6 million, with the operating margin contracting 150 bps to 20.5%.

Store Update

In the quarter under review, L Brands opened five Victoria’s Secret stores and shuttered 19 outlets, taking the total count to 1,170 stores. In the same period, 32 Bath & Body Works stores were inaugurated and 31 were closed, which totalled to 1,694 stores. As a result, the company had 19 Victoria’s Secret U.K/Ireland and 27 Henri Bendel stores at the end of the fourth quarter. As of Feb 3, 2018, L Brands operated 3,075 stores.