Why I'm Not Selling MercadoLibre After a 100% Gain

In This Article:

Key Points

  • My shares of MercadoLibre more than doubled in value over the past four years.

  • The company's revenue and profits are soaring as it locks in more buyers and sellers.

  • The stock still looks reasonably valued relative to its growth potential.

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I started to invest in MercadoLibre (NASDAQ: MELI), Latin America's largest e-commerce company, back in March 2021. I continued to accumulate more shares throughout 2021 and 2022, and that position now accounts for nearly 8% of my portfolio.

With an average purchase price of $1,253 per share, I'm sitting on an unrealized gain of about 106% as of this writing. However, I don't plan to trim or sell this top holding for three simple reasons.

A person opens a package from an online marketplace.
Image source: Getty Images.

1. It has plenty of room to grow

MercadoLibre, which was founded in 1999, now operates across 19 Latin American countries. Most of its customers are located in Argentina, Brazil, and Mexico. It was founded in Argentina, but is currently headquartered in Uruguay and has been mulling a move to the United States.

MercadoLibre established an early mover's advantage by building its logistics networks across undeveloped infrastructure and challenging terrain. That expansion locked in its shoppers long before Amazon (NASDAQ: AMZN) and its other overseas competitors considered entering the market.

It also expanded its fintech ecosystem with its digital payment platform Mercado Pago and credit platform Mercado Crédito, as well as its other digital wallet and crypto trading services.

From 2021 to 2024, its revenue grew at a compound annual growth rate (CAGR) of 43%. It reached more than 100 million annual unique active buyers and 60 million fintech monthly active users (MAUs) at the end of 2024, but that only represents a fraction of the 451 million adults who live in Latin America and the Caribbean. As income levels and internet penetration rates rise across the region, MercadoLibre should gain even more shoppers and fintech users.

According to Grand View Research, the Latin American e-commerce market could continue to expand at a CAGR of 16.7% from 2024 to 2030. IMARC Group expects the region's fintech market to expand at a CAGR of 15.9% from 2025 to 2033. From 2024 to 2027, analysts expect MercadoLibre's revenue to grow at a CAGR of 24% as it rides high on those secular tailwinds.

2. Economies of scale are kicking in

From 2018 to 2020, MercadoLibre turned unprofitable as it aggressively ramped up spending on its logistics, fintech, and technology platforms. Marketing expenses also climbed as it intensified margin-crushing promotions to gain new customers.