Why Build Back Better is so unloved

Offer people free money, and they should become your biggest fans. Right?

Not really, it turns out. President Biden’s legislative strategy this year was to include some temporary new benefits in the big Covid relief bill Democrats passed in March, then count on them becoming so popular that voters would demand they be extended indefinitely. The Build Back Better legislation Democrats hope to pass by the end of year is Part II of that strategy, with extensions of a new child tax credit and health care subsidies among the bill’s major elements.

Voters aren’t all that enthused. Just 41% of respondents in a recent NPR/Marist poll said they support the BBB legislation, with 34% opposed and 25% unsure. Support for the bipartisan infrastructure bill Biden signed in November was 56%. That 15-point gap in support is the difference between legislation Americans want Congress to pass, and legislation they don’t.

One obvious problem with the BBB bill is Americans don’t know what it will do. Congress doesn’t either: The bill has changed many times and the Senate is unlikely to pass the version the House approved in November. Benefits such as the child tax credit—which now includes payment sent directly to millions of families each month—were supposed to make such legislation tangible to voters. It doesn’t appear to have worked.

WASHINGTON, DC - DECEMBER 7: (L-R) Sen. Mike Crapo (R-ID) speaks about the Build Back Better Act that Democrats are trying to pass in the Senate during a news conference at the U.S. Capitol  December 7, 2021 in Washington, DC. In a letter to his Senate Democrat colleagues on Monday, Senate Majority Leader Chuck Schumer said he hopes to pass the Build Back Better legislation by Christmas. (Photo by Drew Angerer/Getty Images)
Sen. Mike Crapo (R-ID) speaks about the Build Back Better Act that Democrats are trying to pass in the Senate during a news conference at the U.S. Capitol December 7, 2021 in Washington, DC. In a letter to his Senate Democrat colleagues on Monday, Senate Majority Leader Chuck Schumer said he hopes to pass the Build Back Better legislation by Christmas. (Photo by Drew Angerer/Getty Images) · Drew Angerer via Getty Images

You might think most people would notice and appreciate found money that materializes in their bank accounts each month, or checks that arrive in the mailbox. Not so much. The Treasury Department says checks have gone to roughly 60 million families. But the NPR/Marist poll found that just 59% of families eligible for the benefit were getting it. Of those, just 15% said the payments help “a lot,” while 64% say they help “a little.” It's possible some families are getting the payments via direct deposit and don't even realize it.

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This matters now because Democrats hoped the larger tax credit would generate a groundswell of voter support that would get the BBB bill over the finish line by the end of 2021. The March relief bill established the expanded benefit for six months, starting in July—so it ends this month. The latest version of the BBB bill would keep it going for another year. Instead of rallying around BBB, however, voters are wan—perhaps because the bill also includes green-energy investments, preschool subsidies, housing support, immigration changes, tax hikes and other things that make the whole package seem unwieldy.

WASHINGTON, DC - DECEMBER 06: With the East Room deocrated for the holidays, U.S. President Joe Biden delivers remarks about the Build Back Better legislation's new rules around prescription drug prices at the White House on December 06, 2021 in Washington, DC. According to the White House, the legislation will lower the costs of prescription drugs by giving negotiation powers to Medicare, imposing a tax penalty if drug companies increase prices faster than inflation, lowering insulin prices to $35 a month for people with diabetes and other regulations. (Photo by Chip Somodevilla/Getty Images)
With the East Room deocrated for the holidays, U.S. President Joe Biden delivers remarks about the Build Back Better legislation's new rules around prescription drug prices at the White House on December 06, 2021 in Washington, DC. (Photo by Chip Somodevilla/Getty Images) · Chip Somodevilla via Getty Images

“A lot of the problem is messaging-related,” says Libby Cantrill, head of public policy for investing firm PIMCO. “The debate has centered on the bill’s size and the price tag and not the substance of the package, so people really have very little idea what is actually in the bill. Part of the urgency to pass something is to be able to tell everyone how great it is, because clearly they need to be told, according to the polling.”