Why's Everyone Talking About This Marijuana Stock?

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The rise and fall of marijuana stocks has gotten a lot of attention, with some investors having gotten into cannabis companies at exactly the wrong time. Since the legalization of recreational pot in Canada just last month, many fast-growing marijuana producers have seen their shares lose 30% or more of their value, and some fear that more obstacles could lead to further declines.

Yet amid this negative sentiment among cannabis investors, one marijuana stock stands out as having not only avoided a big pullback but pushed upward toward new highs. The secret of this company is that rather than trying to grow marijuana itself, it instead provides vital assistance to producers in the industry by offering them one of the most important resources they need in order to succeed. As a result, despite the pressures on the companies that cultivate and grow cannabis, this marijuana play has remained successful -- and could remain so for the foreseeable future.

Rows of marijuana plants inside a greenhouse with rows of lights above.
Rows of marijuana plants inside a greenhouse with rows of lights above.

Image source: Getty Images.

Giving cannabis companies what they need most

If you want to grow marijuana, the one thing you need is space. The companies that have made the biggest splash in the marijuana industry are the ones with the largest production, and most of the leading players in the space have ambitious plans to build state-of-the-art greenhouses and other facilities in order to boost capacity that much further.

That strategy's fine for a company like Canopy Growth (NYSE: CGC), which has attracted billions in investment from a major beverage giant. But for an up-and-coming new cannabis grower with limited access to capital, it's far easier to turn to Innovative Industrial Properties (NYSE: IIPR) to get the space they need.

Innovative Industrial Properties is a real estate investment trust (REIT) that specializes in developing and leasing out production facilities for medical marijuana. Based in San Diego, Innovative Industrial has capitalized on the growing number of states in which cannabis for medical use is legal, attracting investment from shareholders and then working collaboratively with marijuana producers to find real estate assets that will meet their needs.

The marijuana REIT's business model works in two ways. For clients that are just getting into the business, Innovative Industrial can work to find the ideal space to meet their needs and then work out arrangements for a long-term lease relationship. For more mature marijuana companies that have already built out facilities of their own, Innovative Industrial can enter into sale-and-leaseback transactions, whereby the REIT buys the real estate from the cannabis company in exchange for a long-term lease.