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Shares of Google parent Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) surged 35.5% in 2024, according to data from S&P Global Market Intelligence. Alphabet entered 2024 under a cloud of skepticism regarding its competitiveness in the artificial intelligence (AI) races and amid pressure from antitrust authorities.
While those headwinds didn't go away -- they actually intensified -- Alphabet executed impressively against them, both technologically and financially. These positives outweighed the negatives, leading to a strong year of gains.
A rocky start got better as Alphabet got to work
Alphabet has a number of segments, but all are fairly dependent on AI technology. Given the rapid rise in AI competition from incumbents and start-ups alike, Alphabet entered 2024 besieged on all fronts. Yet, the company executed impressively against these challenges.
For instance, in February, Alphabet's Imagen 2 image generator, powered by Alphabet's Gemini large language model (LLM), came under criticism after users produced people of color in German uniforms when asking Imagen to create a picture of Nazi soldiers. Yet, when Imagen 3 was rolled out about six months later, toward the end of the year, the updated image generator drew rave reviews.
This was just one example of Alphabet overcoming technology hurdles to regain industry-leading status on par with OpenAI and others. This culminated in December with the rollout of Gemini 2.0, Google's upgraded family of LLMs, which also drew a positive reception from technologists.
While Gemini is probably the most important update to get right, Alphabet also showed impressive innovation in its more future-looking ventures. In December, the company unveiled Willow, a quantum computing chip that management said completed a calculation in five minutes that traditional computing technology couldn't complete in the time the entire universe has existed!
Alphabet's self-driving car unit, Waymo, also showed progress. In 2024, it seemingly hit escape velocity after years of being perceived as a money-losing science experiment. Waymo delivered over four million rides in 2024, building on the mere 1 million it had completed coming into the year.
In June, Waymo expanded its San Francisco service, first piloted in 2023, to the entire city and surrounding area. In April, Waymo launched citywide service in Los Angeles. Waymo also announced it will expand to Austin and Atlanta in 2025 and Miami in 2026.
Reassuming technology leadership across AI applications is crucial for Alphabet, but what was really impressive was that the company delivered this innovation in conjunction with strong growth and margin expansion.