Originally published by Ron Baker on LinkedIn: Why Ad Agencies Need to Abolish Hourly Billing AND Timesheets

I was honored to be interviewed by Drew McLellan, on his podcast Build A Better Agency.

Here is Drew's summary:

This week’s podcast guest is accountant, Ron Baker. Before you dismiss him as a boring numbers guy, I have to tell you, Ron will challenge your beliefs on pricing, time sheets, and much more.

Ron is the author of several books that explore how service firms set their prices and advocates for value pricing — the idea that prices are elastic and vary based on the client’s perception of value. Many agencies go part way on this idea — moving away from hourly pricing into a project based flat fee.

If you’re still billing by the hour or you’re a few steps short of pure value based pricing, you’ll want to take a listen.

I think you’ll enjoy the conversation and learn quite a bit.

iTunes: Listen here.

Stitcher: Listen here.

Build A Better Agency website: Listen here.

Google Play (NEW!): Listen here.