Why 2017 Was a Wild Year for Ubiquiti Networks

Roughly one year ago, I wrote an article about Ubiquiti Networks (NASDAQ: UBNT), saying that despite its 125% surge over the past 12 months, I thought the company could exit 2017 even higher. That ultimately proved true, with the stock ending 2017 13% higher than on the day my article was published, but not without plenty of excitement (and heartburn) along the way. Like a death-defying roller coaster, Ubiquiti stock endured several wild swings around earnings reports, the company introduced new experimental products, and the stock was the victim of a short-seller attack. Here are the big events in Ubiquiti's wild year.

A man puts his hands  on his head while staring at volatile stock charts
A man puts his hands on his head while staring at volatile stock charts

Ubiquiti Networks had a wild ride in 2017. Image source: Getty Images.

An immediate plunge

The (virtual) ink on my recommendation was barely dry when Ubiquiti's stock plunged roughly 25% after its February earnings release. So much for timing -- but hey, that's why we're long-term investors! The plunge was due to concerns over margin compression -- and therefore, competition -- with gross margins falling to 44.6% from 48.4% in the previous-year quarter. That big gap worried investors, even though revenue handily beat expectations. Ubiquiti's February report covered the quarter that ended Dec. 31, 2016.

There were several factors that played into the gross margin. One was aggressive pricing on the company's second-generation AirMAX AC equipment, the adoption of which CEO and founder Robert Pera believed was strategically important for the company. This is likely due to the upcoming release of AirMAX LTU, which is supposed to be a big leap forward in wireless broadband technology, but is compatible only with the AC Wi-Fi protocol.

In addition, Ubiquiti had a manufacturing hiccup with its new AmpliFi home router product, which it had to rush in order to have in time for the holiday season (which made shipping more expensive), and the company invested in new distribution centers to speed up deliveries in the future -- all of which came at a cost.

Out-there consumer products

Despite several new releases in both its core AirMAX (wireless broadband) and UniFi (wireless LAN networking) segments, Ubiquiti showed it wasn't done experimenting in its new consumer division, Ubiquiti Labs. The summer saw the introduction of FrontRow, a wearable "life-logging" camera that hangs around your neck like a piece of high-tech bling. Yet despite the sleek design and impressive tech, with its own operating system and seamless integration with major social media apps, the product hasn't taken off.