NEW YORK, NY--(Marketwired - Mar 16, 2015) - White Ops, a pioneer in online fraud detection, in honor of tax season, today reasserted its commitment to help the ad industry maximize its refund of the fraud tax that has been imposed on it for years and in 2015, is expected to exceed $6.3 billion. White Ops offers the industry's only cyber security-based advertising anti-fraud solution that can address display, video and mobile.
The challenge in bot fraud is that it has defied the detection and prevention measures by traditional and statistics-driven traffic auditing methods of the past decade. The extremely lucrative nature of ad fraud has driven criminal innovation and investment in advanced bot tools and obfuscation tactics. Bot fraud is not evenly distributed across display, video and mobile; is extremely capable of co-opting and mimicking human behavior, is only as sophisticated as it needs to be for a given situation, adapts to changing conditions in distribution and monitoring, and because of this continuous evolution, operates with relative impunity.
White Ops offers the world's first systematic, massively scalable, continuous anti-fraud solution for the entire digital advertising ecosystem that is based upon decades of cyber security experience battling fraudsters. Using evidence-based, deterministic technology and leveraging techniques of classic side channel analysis, White Ops is both frictionless to ad technologies and distribution mechanisms and invisible to bot operators, minimizing the ability to detect and adapt to changes in defensive posture. The major components of the White Ops solution include:
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FraudSensor™ - Through a single JavaScript-based detection tag, FraudSensor detects and provides detailed intelligence on bot fraud, ad injection, illegitimate human browsing and more across display, video, mobile, search and social ad campaigns. FraudSensor, available for advertisers, publishers and ad tech platforms, provides actionable data to reduce the monetary losses to fraud, ensuring ads are delivered to the highest quality audience.
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FraudShield™ - Leveraging FraudSensor output, FraudShield evaluates each impression in milliseconds and provides programmatic pre-bid fraud blocking for buy-side and sell-side media. FraudShield provides up to 54 percent higher humanity percentages in programmatic buys. FraudShield enables ad tech platforms to take control of the inventory they bid and serve on, preventing fraudulent impressions.
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FraudFilter™ - FraudFilter leverages FraudShield decisions to enable publishers to increase audience numbers securely without increasing the risk of fraud for their advertisers. White Ops found sourced traffic to be the most vulnerable to exploitation, sometimes comprising as high as 52 percent fraudulent traffic. FraudFilter protects your sites reputation by maintaining sourced traffic quality by ensuring human impressions.