Where the UK’s ISA millionaires are investing

In This Article:

The number of investors with £1m or more in their stocks and shares individual savings account (ISA) is on the rise, according to Hargreaves Lansdown's (HL.L) platform data, which revealed where they are putting their money.

The UK's biggest investment platform said there were 1,322 "ISA millionaires" on its platform as of the end of December.

The figure was up 14% over the previous six months alone and was much higher when compared to the 168 ISA millionaires on the platform seven years ago, with just three recorded in 2012.

HL found that the average age of an ISA millionaire on its platform was now 72 years old, down from 74 six months ago. However, the gender split of ISA millionaires had not changed from two years ago, with just over two-thirds found to be men.

Read more: Key investment themes to watch in 2025

"Some people get into investment in the hope of getting rich quick, but the vast majority of ISA millionaires have built a fortune through the far more reliable approach of getting rich slow," said Kate Marshall, lead investment analyst at HL.

"They don’t necessarily take enormous risks: many consistently invest as much as possible of their annual allowance, in a diverse and balanced portfolio, every year, for decades."

Marshall pointed out that the top 10 stocks bought by this group were dominated by UK-listed blue-chip companies, including those that have traditionally paid strong dividends.

"It means most of them aren’t speculating," she said. "They’re not in a hurry to trade them regularly either as, while most ISA millionaires traded in 2024, this has tended to be infrequent."

As for the most bought funds, Marshall said ISA millionaires were investing in a broad international mix of popular funds. Half of these funds were focused on a diversified mix of global companies, though there were also a couple of UK funds on the list, including an income fund.

"This reflects that as investors get older, some of the portfolio may have been reconfigured for income," she said.

"When you have a larger portfolio, you have more scope to add specialist funds into the mix, which is why we see a technology and India fund in the list of popular investments. Investors with a larger portfolio may be willing to take more risks, partly as they may have more scope for loss, or have sufficient stores of value elsewhere, such as cash ISAs, savings accounts, or annuities."

Here's more detail on which were the most popular stocks and funds with HL's ISA millionaires.