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Where Will Nu Holdings Stock Be in 5 Years?

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Stock market drawdowns are stressful. You are bombarded with news headlines about how the world is ending, markets are in turmoil, and why now is the time to sell.

Usually, reality is not as bad as the headlines suggest. As of this writing, we have entered a stock market drawdown, and these headlines are starting to show up again. No one knows whether this is the start of a new bear market or only a temporary pullback in the current bull market.

However, what I do know is that smart investors don't run from stock market drawdowns; they embrace them. They are a chance to buy fast-growing, high-quality businesses on the cheap.

Nu Holdings (NYSE: NU) -- with its stock down 33% -- is a potential buy for investors looking for a rapidly growing financial technology upstart on the cheap.

The best way to analyze a stock during a down market is not to zoom in on daily price movements, but to zoom out. Let's try to figure out where Nu Holdings stock could be in five years.

Taking the Brazil playbook to Mexico and Colombia

Nu Holdings is the parent company of Nubank, a digital bank that started in Brazil. With its sleek mobile interface and features catering to the Brazilian market, the company has gained market share rapidly and dethroned existing players in the country. About 58% of the adult population of Brazil uses Nubank, or around 100 million people. That is incredible growth from a standing start around 10 years ago.

Now, the company is beginning to monetize its user base more and more. Since 2020, monthly revenue per active customer has grown at a 33% annual rate across the entire Nubank business. Combined with consistent user growth in Brazil, the market has gone from $609 million in revenue to $9.5 billion within a few years. That is more than a tenfold increase in revenue within just a few years.

Brazil is not where Nubank's ambitions end, though. It has launched its banking platform in Mexico and Colombia, which are both seeing rapid adoption. Mexican users surpassed 10 million last quarter; Colombia's surpassed 2.5 million. With combined populations of approximately 180 million, these two countries still have a lot of room to run for Nubank.

More countries on the docket

On the latest conference call, management said the first 10 years of its business were centered on winning the Brazilian market and proving the product could work in other Latin American countries, like Mexico and Colombia. Over the next 10 years, it wants to test that hypothesis in other countries in Central and South America.