Birkenstock continues to increase its global retail footprint with a slate of several new openings around the world over the past few months.
Most recently, the German footwear brand opened the doors to its latest American outpost in Nashville, Tenn. Located at 2212 12th Avenue South, the company’s new Nashville store marks the tenth Birkenstock-owned retail location in the U.S.
More from WWD
-
EXCLUSIVE: Alohas Opens First U.S. Store in NYC as It Continues Retail Expansion
-
Birkenstock 1774 Reveals a Nylon Version of the Arizona Sandal Offered in Several Monochrome Colors
The store’s interior highlights signature Birkenstock materials such as cork, felt and leather. Complementing the interior, Nashville-based artist Emily Brown has created a large-scale leather sculpture art piece inspired by mid-century design.
As part of the Nashville opening, Birkenstock launched a new campaign shot by photographer Cristina Fisher to highlight Music City’s diverse creative community. The campaign spotlights a variety of Nashville personalities including singer-songwriter and producer Butch Walker, Savas designer and founder Savannah Yarborough, and chef Trevor Moran.
“Expanding into Nashville, a city renowned for its creativity and individuality, is an exciting moment for Birkenstock,” David Kahan, president of Birkenstock Americas,” said in a statement. “With a community that values authenticity and craftsmanship, we couldn’t imagine a better place to continue growing our brand.”
Along with Birkenstock’s Nashville opening, the company has been busy building its international presence as well. Last month, the company opened its fourth London store. Located at 68 King’s Road in the UK capital city’s Chelsea neighborhood, the 915-sq-ft. store marked Birkenstock’s 37th store in Europe across eight countries.
Staying in Europe, this year also saw the opening of Birkenstock’s second store in Paris, this time at 4 Rue de Sèvres in the city’s Saint-Germain-des-Prés district. What’s more, Birkenstock opened its first store in the Netherlands this year in Amsterdam, and converted its Cologne, Germany pop-up into a permanent retail location.
Over in Asia, the company opened a special year-long pop-up shop in Kyoto, Japan on the iconic Shijo Street within a traditional Machiya townhouse, as well as transformed its Shanghai, China pop-up into a permanent space.
These openings come after Birkenstock started off the year strong following a successful holiday season. In February, the company reported that revenue in the first quarter of fiscal 2025 increased 19 percent to 362 million euros, up from 303 million euros the same time last year. Net income in Q1 was 20 million euros, or 11 cents a share, up from a loss of 7 million euros, or 4 cents a share, in the year-earlier period.