Western companies face ‘existential crisis’ as fears grow of Chinese invasion of Taiwan

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taiwan illo

Days after the Ukraine conflict erupted, Apple, BMW, McDonald's and other Western giants lined up to announce they were quitting Russia in protest.

“This moment calls for unity, it calls for courage,” declared Tim Cook, Apple’s chief executive.

That it only caused a relatively small financial hit must also have helped. The decision reportedly cost the iPhone maker less than 1pc of its global sales, while some foreign businesses, including France’s Renault, chose to sell off their Russian operations for a symbolic one rouble. Oil giant Shell, which made almost $300bn (£254bn) in sales last year, said its losses would not top $5bn.

Yet experts fear another diplomatic crisis will soon be looming where the calculation will not be so simple: a forced Chinese subjugation of Taiwan.

The independent island state of 23 million people is considered a breakaway province by Beijing, with President Xi Jinping having vowed to bring it under communist control no later than 2050.

Whether attempted with military force or other means, this would pose a nightmare scenario for boardrooms who have spent years - and vast sums - trying to woo the dragon.

Many of the West’s biggest businesses take a huge chunk of their profits from China, dwarfing what was at stake in Russia, and will be far more reluctant to give them up.

Apple made $68bn or 19pc of its revenues in Greater China last year, while one in three German cars are reportedly sold in the mainland. AstraZeneca, the British drugs giant, now relies on China for 16pc or $6bn of its annual sales.

Taiwan itself has also become a lynchpin of global supply chains, particularly in digital technologies, with the island’s foundries producing half of the microchips used in everything from smartphones to washing machines and cars.

It means that a standoff over Taiwan between the West and Beijing threatens far more collateral damage than the confrontation with Russia.

Charles Parton, a former British diplomat, believes this is just one reason why communist apparatchiks in Beijing, taking note of the fierce backlash against Moscow, will not risk a full-blown invasion.

“The interdependencies and the depths of involvement, in both directions, between China and the rest of the world is so much deeper than it is with Russia,” adds Parton.

“There is so much more to lose on all sides.”

Yet he still believes a large amount of “decoupling” between the West and China is inevitable in the years to come, and that future tensions over Taiwan will force businesses to choose sides.

This was the risk recently highlighted by two of Britain and America’s top spy masters, during a joint appearance in London.