What Were GoPro’s Major Highlights in 1Q16?
GoPro Delays Karma Launch: How Low Can Its Stock Go?
GoPro’s performance in the digital camera business
According to the NPD Group’s retail tracking service, GoPro (GPRO) accounted for four out of the top five products on a unit basis in the combined digital camera/camcorder segment in the United States in 1Q16. GoPro’s 1Q16 digital camera/camcorder unit share in the United States rose 150 basis points YoY (year-over-year) to 20.9%.
According to GfK, GoPro’s digital imaging unit share in Europe (FEP) (EFA) rose 200 basis points YoY to 10.5% in 1Q16, and the company accounted for six of the top ten camcorder sales in Europe on a unit basis.
GoPro’s international revenues
In 1Q16, international revenues accounted for over 50% of GoPro’s total revenues. China (FXI) remained a “top ten” market for GoPro, and the company opened its first retail shop in Tianjin, China. The shop is situated on one of the city’s most popular shopping streets.
GoPro Developer Program
The GoPro Developer Program is an initiative that provides GoPro tool kits for developers creating mobile apps that connect directly to GoPro products. The program was launched in April 2016 with 100 partners including BMW, Polar, Telefónica (TEF), and Toyota Motor Corporation (TM).
The GoPro Mobile App was downloaded 2.8 million times in 1Q16 and has seen a total of 27 million downloads. In 1Q16, the GoPro Studio installments totaled almost 1.5 million with average daily video exports up 33.5% YoY to 52,000, as shown in the above chart.
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