MARKHAM, ONTARIO--(Marketwired - Sep 19, 2013) - WelcomePack Canada launched its innovative 'Welcome to Canada' program for new immigrants yesterday at Toronto's Sony Centre. It brings together more than 30 Canadian brands in an initiative that will deliver welcome gift packs to 30,000 new Canadian immigrants in the Greater Toronto Area.

WelcomePack, 2013 is a specially designed welcome gift box filled with products that are of immediate and valuable use to newly landed immigrants. It also contains the WelcomePack magazine, which offers helpful settlement information and more than $1,000 in special discount offers from the participating brands, all free of charge. New immigrants who get the pack will continue to receive special offers and valuable information from WelcomePack Canada on an ongoing basis.

To qualify to receive a WelcomePack, newly landed immigrants have to be over 18 years of age and have arrived in Canada on or after September 1, 2011. They have to register to be able to collect the WelcomePack gift boxes that are being distributed by more than 20 settlement services centres located throughout the GTA. Those include the YMCA of Greater Toronto, India Rainbow Community Services of Peel, S.E.A.S. Centres, and the Toronto District School Board.

"WelcomePack is an innovative ambassador, introducing Canada's leading brands to new immigrants. We are pleased to have more than 30 brands participating this year," says Albert Yue, President and CEO, WelcomePack Canada Inc.

Andrew Srinarayan, Vice President, WelcomePack Canada adds that "this landmark new immigrant program integrates corporate Canada as a cohesive welcoming team, working together to make the arrival of new immigrants memorable."

The participating brands are from sectors such as banking, telecommunications, real estate, auto, food & beverage, consumer products and services. Together, they will help make settling into Canada simpler, with products, advice and savings tailored for newcomers.

Since the announcement of this initiative six months ago, it has attracted more than 30 leading Canadian brands including the Achieve International Language Centre, Air Wick, Axe, Becel, Billy Bee, Brooke Bond Red Label Tea, Brooke Bond Taj Mahal Tea, Bru Coffee, CIBC, Club House, Dettol, Dove, FedEx, Finish, Frank's Red Hot, Heinz, Hyundai, Knorr, Lady's Choice, Lipton Tea, Lysol, Mandarin Restaurants, McCormick, Pillers, Princess Margaret Cancer Foundation, Rogers, Snuggle, SunLight, T&T Supermarket, Tridel, Veet, etc. They have provided gifts, products, special offers and valuable information to the pack.

For more information about the WelcomePack Canada Program, please visit www.welcomepackcanada.com.