Weibo Announces First Quarter 2024 Unaudited Financial Results

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BEIJING, May 23, 2024 /PRNewswire/ -- Weibo Corporation ("Weibo" or the "Company") (NASDAQ: WB and HKEX: 9898), a leading social media in China, today announced its unaudited financial results for the first quarter ended March 31, 2024.

"We had a solid start to the year," said Gaofei Wang, CEO of Weibo. "On the user front, we focused on the acquisition and engagement of high quality users and improving ROI of our channel investments. On the content front, we also made progress in optimizing traffic structure through continuous execution of vertical content strategy. On the monetization front, Weibo's business demonstrated stabilized trend, with enhanced operating efficiency this quarter. Looking forward, we are committed to consistently driving value of our platform and improving shareholder returns."

First Quarter 2024 Highlights

  • Net revenues were US$395.5 million, a decrease of 4% year-over-year or flat year-over-year on a constant currency basis [1].

  • Advertising and marketing revenues were US$339.0 million, a decrease of 5% year-over-year or flat year-over-year on a constant currency basis [1].

  • Value-added services ("VAS") revenues were US$56.5 million, a decrease of 3% year-over-year or an increase of 1% year-over-year on a constant currency basis [1].

  • Income from operations was US$99.7 million, representing an operating margin of 25%.

  • Net income attributable to Weibo's shareholders was US$49.4 million and diluted net income per share was US$0.19.

  • Non-GAAP income from operations was US$125.8 million, representing a non-GAAP operating margin of 32%.

  • Non-GAAP net income attributable to Weibo's shareholders was US$106.6 million and non-GAAP diluted net income per share was US$0.41.

  • Monthly active users ("MAUs") were 588 million in March 2024.

  • Average daily active users ("DAUs") were 255 million in March 2024.

[1] We define constant currency (non-GAAP) by assuming that the average exchange rate in the first quarter of 2024 had been the same as it was in the first quarter of 2023, or RMB6.86=US$1.00.

First Quarter 2024 Financial Results

For the first quarter of 2024, Weibo's total net revenues were US$395.5 million, a decrease of 4% compared to US$413.8 million for the same period last year.

Advertising and marketing revenues for the first quarter of 2024 were US$339.0 million, a decrease of 5% compared to US$355.3 million for the same period last year. Advertising and marketing revenues excluding advertising revenues from Alibaba were US$316.4 million, a decrease of 6% compared to US$337.0 million for the same period last year, primarily attributable to the unfavorable foreign exchange impact on the reported numbers.