This week's meme coin mania sparked a wave of unauthorized tokens looking to cash in on the frenzy

In This Article:

Trump smiling collage with crypto.
Mario Tama/Getty Images; Chelsea Jia Feng/BI
  • Trump's meme coin went viral this week — and it sparked a wave of imitators trying to cash in on the frenzy.

  • Unofficial cryptos named after Ivanka Trump, Barron Trump, and others soared this week.

  • Crypto has rallied since Trump won the election, with altcoins and meme tokens seeing big boosts.

Trump's meme coin was the talk of the crypto market this week, and its success sparked a wave of unofficial tokens looking to woo investors with the promise of swift gains.

The frenzy began shortly after Donald and Melania Trump launched their own meme tokens, $Trump and $Melania, the weekend before the inauguration.

Those coins attracted a rush of retail money — much of it from first-time crypto buyers — as well as some big money "whales."

As their prices went parabolic, it didn't take long for imitators to crop up, with issuers minting new tokens bearing the names of high-profile figures.

A meme coin named after Ivanka Trump quickly climbed 275%, according to CoinMarketCap data, with the coin spiking the morning of the presidential inauguration. However, unlike the official Trump and Melania tokens, $Ivanka is not affiliated with anyone in the Trump family.

Ivanka Trump took to social media on Thursday to warn her followers about the crypto coin, adding that her legal team would be pursuing measures to "stop the continued misuse" of her name.

"It has come to my attention that a fake crypto coin called 'Ivanka Trump' or '$IVANKA' is being promoted without my consent or approval," the first daughter wrote on X. "To be clear: I have no involvement with this coin. This fake coin risks deceiving consumers and defrauding them of their hard-earned money." The coin has plummeted 45% in the last 24 hours.

Then there was a coin that invoked the name of Barron Trump, the president's youngest son. The price of $Barron coin soared rapidly amid a cocktail of social media hype and misinformation, garnering a market value of more than $450 million. However, when it became clear that the token had no official connection to anyone in the Trump camp, the price plunged as much as 95%.

CNBC anchor and DealBook editor Andrew Ross Sorkin was another target of meme coin madness. "Sorkincoin" hit the market shortly after the journalist's talk with BlackRock CEO Larry Fink at the World Economic Forum in Davos, Switzerland, during which they joked that someone should create a coin inspired by Sorkin.

Sure enough, a token bearing his name was minted soon after. Sorkincoin topped $170 million in trading volume in 24 hours, CoinMarketCap data shows, and Sorkin only found out about the crypto when a friend texted him about it, he told "Squawk Box" on Friday.