The Weekly Closeout: BowFlex files for Chapter 11, Public Lands partners with Saucony
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It’s been another week with far more retail news than there is time in the day. Below, we break down some things you may have missed during the week and what we’re still thinking about.

Best Buy’s board changes to Hidden Valley Ranch’s latest product drop, here’s our closeout for the week.

BowFlex files for bankruptcy

At-home fitness company BowFlex on Tuesday filed for Chapter 11 bankruptcy protection.

BowFlex has identified a stalking horse bidder in Johnson Health Tech Retail, Inc., which will acquire “substantially all of the assets” of the company for $37.5 million in cash.

The company has also secured a bankruptcy loan of $25 million, consisting of a $9 million revolving credit commitment and $16 million term loan reflecting the roll-up of BowFlex’s pre-filing term loan.

Founded in 1986 with a single strength training machine, BowFlex grew to be “a global leader in innovative home and connected fitness solutions,” selling through both its own channels as well as through wholesale partners. Aside from its namesake brand, the company’s entities included Schwinn, JRNY and Nautilus.

However, the company faced challenges in recent years, including fading demand after the pandemic, shifts in consumer behavior, macro-economic trends, interest rate pressures and “retailer over-inventorying,” CFO Aina Konold said in court documents.

In the summer of 2021, the company began to explore strategic partnerships and sought out additional capital, but that process failed to result in an out-of-court transaction, Konold said. As part of its strategic realignment, the company in November 2023 changed its name from Nautilus, Inc. to BowFlex Inc after it sold off the Nautilus brand trademark assets and related licenses.

The company at the end of last year sought out an in-court sale of its assets, which successfully resulted in a stalking horse bid from Johnson Health Tech Retail.

BowFlex employs about 330 individuals in the U.S. and 70 internationally.

Public Lands, Saucony partner on running shoes

Dick’s Sporting Goods’ Public Lands banner has partnered with Saucony on a line of road and trail running shoes, according to details emailed to Retail Dive. The shoes are being sold exclusively at Public Lands and include both women’s and men’s styles.

The collaboration “invites fans to embark on the ultimate journey of getting outside, exploring and celebrating self expression,” per the email. There are currently three different styles on the Public Lands website: The Ride 17 running shoe, the Guide 17 running shoe and the Peregrine 14 trail running shoe.