This Week in the Metaverse: NFT-backed loans, led by Blur and Arcade, are making a comeback

Welcome to This Week in the Metaverse, where Fortune rounds up the most interesting news in the world of NFTs, culture, and the metaverse. Email marco.quiroz-gutierrez@fortune.com with tips.

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At the height of NFT mania in 2021 and 2022, borrowing money against an NFT, although novel, seemed logical. The prices of non-fungible tokens were sky high—some in the millions—especially for pieces in blue chip collections like Bored Ape Yacht Club and CryptoPunks.

Advocates like Gabe Frank, the CEO Arcade, which created a protocol to facilitate NFT lending between individuals and organizations, said the concept was smart because people who intelligently (or luckily) came to own several NFTs could unlock liquidity tax free without selling their assets. They could reinvest that liquidity in other NFTs or crypto or put it into real-world assets, borrowing against what was then seen as a relatively safe digital asset as long as someone was willing to make the loan, he said.

This year, amid a collapse in the value of some of the biggest NFT collections, and a still-struggling crypto market, it wasn’t clear to me that this concept was still a smart idea.

That hasn’t stopped Blur, now the biggest NFT marketplace by transaction volume (OpenSea still has more users), from introducing its own lending product, Blend, which since its launch earlier this month, has already given out 33,580 Ether, or about $61 million, worth of loans, according to Dune.

Still, while other lending products have focused on relatively longer-term loans—like for three or six months, admittedly a lot for the high-speed Web3 space—true to its speculative nature, Blur has focused on 24-hour person-to-person loans, with no fees for using the platform, where one lender can offload exposure to another on a whim via a dutch auction.

Although Frank, from competing NFT lender Arcade, said the popularity of Blend bodes well for the NFT loans ecosystem as a whole, he’s not so sure about the model Blur has chosen. He also believes that in the future, floor prices could be increasingly volatile for the NFT collections Blend accepts, such as BAYC, Mutant Ape Yacht Club, Azuki, Wrapped Cryptopunks, DeGods, and Miladys.

“It mostly caters to traders and speculators farming [Blur's] points/rewards system rather than organic loan activity,” Frank told me in an email. “Not as great for collectors or borrowers with ‘higher than floor’ assets looking for fixed term loans.”