NEW YORK, NY--(Marketwired - May 27, 2014) - Waywire Networks today announced the addition of 100 new branded channels to its growing network of branded and curated channels. With the additions, Waywire now provides 400 high quality network feeds to its audiences and partner sites.
The result brings another 100 content sources onto the web's leading video curation platform, and brings out total channel line up to 450 high quality sources. Among the new content feeds offered to publishing partners and viewers -- videos from The Guardian, Associated Press, Paramount, 20th Century Fox, Sports News Television, Revision3, Funny or Die, and Broadway Video.
As consumers demand for video on their most traffic sites continues to grow, Waywire Enterprise is poised to provide a high quality mix of content and platform services to power audience appetites.
"The web is the new home for on-demand video," said Waywire CEO Steven Rosenbaum. "We've arrived at a magic cross point that gives audiences the bandwidth and the devices they need to enjoy video where and when they want it. The question is, which publishers and new content entrepreneurs will emerge to serve those needs."
In making the announcement, Waywire is growing its partnership with Yahoo -- expanding beyond the Yahoo Originals offering to include the entire suite of Yahoo Partner Content to the Waywire Network. At the same time Waywire is partnering with Rightster to bring 60 US and International sources to the network, strengthening the Waywire offering in news, entertainment and sports.
"The Waywire mission is to match audiences with content, and advertisers with audience," says Rosenbaum. "It's a need that is currently underserved, with most site owners unable to produce video at the scale that their increasingly video hungry visitors seek. At the same time, content owners are looking for new paths to audience -- so Waywire offers a solution that makes video work."
Waywire will provide core network services to customers in two verticals. For customizers who have audience -- the SaaS platform Waywire Enterprise serves their content needs, and for individuals who have category expertise and are key thought leaders -- we offer a Waywire Channel Curation partnership opportunity.
As video expands beyond the historic confines of broadcast television, advertisers needs evolve as well. Waywire powers aggregated and curated video channels, giving consumers, publishers, and advertisers A New Way To See TV.