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Waterloo Sparkling Water to be Available at Concession Stands Throughout MSG, Including at a New Dedicated Concession Stand, Providing Fans with Even More Beverage Options at The World's Most Famous Arena
NEW YORK, Jan. 14, 2025 /PRNewswire/ -- Madison Square Garden Sports Corp. (NYSE: MSGS) ("MSG Sports") and Madison Square Garden Entertainment Corp. (NYSE: MSGE) ("MSG Entertainment") announced today a partnership with Waterloo Sparkling Water, naming the brand known for its authentic flavors and lively carbonation an official partner of the New York Rangers and Madison Square Garden.
With this new partnership, fans can now enjoy refreshing Waterloo Sparkling Water products at concession stands throughout Madison Square Garden, including at a brand-new Waterloo dedicated concession stand on The Garden's sixth floor Infosys Level concourse. The partnership also provides Waterloo Sparkling Water with premier brand integration at The World's Most Famous Arena during all Rangers games, including on the digitally enhanced dasherboards and in-arena LED signage during all Rangers games played at Madison Square Garden.
"We are always looking for new opportunities to enhance the fan experience at The Garden, including through expanding our food and beverage offerings," said Jamaal Lesane, Chief Operating Officer, MSG Sports. "This partnership with Waterloo Sparkling Water continues to ensure fans have even more options as they cheer on the Knicks and Rangers or see their favorite artist at Madison Square Garden."
"We are thrilled to be an official partner of the New York Rangers and Madison Square Garden," said Kathy Maurella, Chief Marketing Officer of Waterloo Sparkling Water. "Bringing the unique, full-out flavor experience of Waterloo to the fans enjoying the full-on action in The World's Most Famous Arena marks a milestone for the brand, as our largest multi-year venue sponsorship to date."
As an official partner of the New York Rangers, Waterloo will also be integrated across the Rangers digital platforms and featured in official team e-mails to fans throughout the year.
About Madison Square Garden Sports Corp.
Madison Square Garden Sports Corp. (MSG Sports) is a leading professional sports company, with a collection of assets that includes the New York Knicks (NBA) and the New York Rangers (NHL), as well as two development league teams – the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL). MSG Sports also operates a professional sports team performance center – the MSG Training Center in Greenburgh, NY. More information is available at www.msgsports.com.