How Washington is throwing away its shot at protecting your privacy

Representative Marsha Blackburn (R-TN), pictured here, has introduced an internet privacy bill that’s not likely to pass. REUTERS/Mike Segar
Representative Marsha Blackburn (R-TN), pictured here, has introduced an internet privacy bill that’s not likely to pass. REUTERS/Mike Segar

When Congress killed Federal Communications Commission rules that would stop internet providers from selling your browsing history to advertisers, supporters of that move told upset internet users to cheer up.

Now, they all said, we could finally protect your privacy everywhere online! Instead of having rules that constrained only internet providers while letting sites and apps have fun with your data, we’d get our shot to develop a comprehensive privacy framework for all these companies.

Two months later, something interesting has happened: A Republican member of the House has introduced a bill that would do just that. And many of the people who had so much to say about online privacy in March have nothing to say about this bill… which suggests it will fare as well as other attempts to write new privacy laws.

Then: We can hit the reset button!

The votes by House and Senate Republicans at the end of March quashed one attempt to protect privacy online.

Rules that the FCC had first proposed last March would have required your internet provider to get your permission before selling information about your use to advertisers (it could still employ that data to market its own telecommunications services to you). The rules said nothing about an app or a social network’s use of your data, because the FCC doesn’t have authority over them.

But because the FCC didn’t adopt these “opt-in” privacy rules until October, Congress could cancel them with a simple vote under the Congressional Review Act of 1996. As that vote neared, many business groups touted it as a necessary push of a reset button that would clear the way to comprehensive rules for both internet providers and sites.

For example, in a March 23 email from the 21st Century Privacy Coalition, co-chair Mary Bono said this vote would allow Washington to “develop a comprehensive approach to consumer online privacy.” A March 23 email from the U.S. Chamber of Commerce backed “a uniform approach to data that respects innovation.”

Likewise, a March 27 announcement from the cable-industry group NCTA cited that organization, the Consumer Technology Association and the wireless group CTIA as favoring “developing a truly comprehensive and effective privacy framework for the entire internet based on the successful FTC approach.”

And the Internet Innovation Alliance sent out its own email April 3 endorsing “a consistent broadband privacy framework that protects data and continues to promote internet innovation.”

Now — crickets

That brings us to the introduction two weeks ago of a new bill by Rep. Marsha Blackburn (R.-Tenn.). Blackburn’s BROWSER Act of 2017—as in, “Balancing the Rights of Web Surfers Equally and Responsibly”—would apply an opt-in standard to both providers and sites.