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Warren Buffett, the chairman and CEO of Berkshire Hathaway, is one of the most successful investors of our time. His investment strategies and business acumen have made him a beacon of wisdom for business owners. Here’s what Buffett says is his best advice for building a successful business.
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Warren Buffett’s Best Advice for Entrepreneurs
Buffett shared his wisdom during an interview with Goldman Sachs. When asked for his best advice for entrepreneurs, he said the most important thing business owners can do is delight their customers.
“The best advice to a small business owner, or for that matter, the large business owner, is never stop thinking about how to delight your customer,” said Buffett during his Goldman Sachs interview. “Not to satisfy your customer, but to delight your customer.”
Buffett says it is important to keep your customers on your mind constantly. According to the Oracle of Omaha, maintaining a strong customer focus is the key to success.
“When you wake up in the morning, start thinking about it,” added Buffett. “During the day, think about it. At night, think about it. And then dream about it. No company has ever failed that had millions of delighted customers. You start with them, and you get them one at a time.”
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Warren Buffett and Jeff Bezos Believe in Customer Focus
Buffett isn’t the only one who believes in a strong customer focus. Amazon’s Jeff Bezos also says it’s important to be “obsessive” about your customers.
“We have been doing this since the very beginning, and it’s the only reason that Amazon exists today in any form,” said Bezos in a YouTube video. “We’ve always put customers first. When given the choice of obsessing over competitors or obsessing over customers, we always obsess over customers.”
“We pay attention to what our competitors do, but it’s not where we put our energy; it’s not where we get our motivation from,” Bezos added. “If you’re truly obsessed over customers, it will cover a lot of errors.”
Warren Buffett’s Business Advice Over the Years
Buffett has offered additional advice to entrepreneurs over the years. Here are a few other pearls of wisdom.
‘In the business world, the rearview mirror is always clearer than the windshield.’
Entrepreneurs need to understand that forecasting the future is challenging while analyzing the past is simpler. This doesn’t mean you should become overly cautious. Instead, ensure that decisions are based on solid research and always be prepared to adapt and change based on real-world feedback.