Warning: Don't Buy Just Any High-Yielding Dividend Stock for Passive Income. Focus on This Key Characteristic.

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Buying dividend stocks can be a terrific way to generate passive income. Many companies consistently pay quarterly dividends (and some even pay monthly), allowing you to collect recurring cash flow to cover your living expenses or reinvest into more dividend stocks to grow your passive income. As your passive income grows, you'll become more financially independent.

Those desiring to collect passive dividend income often focus on a stock's dividend yield, because the higher the yield, the more income you can generate from every dollar you invest. However, that's not the most important metric for dividend investors. Instead, the crucial characteristic to consider is whether a company can grow its dividend, because those stocks have historically produced much higher total returns over the long run.

Digging into the data on dividend stocks

Over the past 50 years, the average dividend stock in the S&P 500 (SNPINDEX: ^GSPC) has delivered a 9.2% average annual total return, according to data from Ned Davis Research and Hartford Funds. That has outperformed the average non-dividend payer by more than 2-to-1 (4.3% average annual return by non-dividend payers).

However, digging into the data on returns by dividend policy shows that not all dividend stocks perform at the same level:

Dividend Policy

Returns

Dividend growers and initiators

10.2%

No change in dividend policy

6.8%

Dividend cutters and eliminators

-0.9%

Data source: Ned Davis Research and Hartford Funds.

As that table shows, companies that have initiated dividends or grown their payouts have delivered much higher returns than companies that kept the payouts flat. Meanwhile, companies that cut or eliminated their dividend have lost money for their investors.

Dividend growth in action

Realty Income (NYSE: O) epitomizes dividend growth stocks. The real estate investment trust (REIT) has increased its dividend 130 times since its public market listing in 1994. It has unbroken streaks of 30 straight years and 110 consecutive quarters of increasing its dividend.

Overall, the REIT has grown its dividend at a 4.3% compound annual rate during the past three decades. That dividend growth has helped Realty Income produce a robust total return that has averaged 13.4% annually over the last 30 years.

One thing worth noting about Realty Income is that it has a high dividend yield (5.8%, compared to 1.3% for the S&P 500). However, the REIT's high-yielding payout is very sustainable and should continue growing.

Three factors help contribute to a company's ability to sustain and grow its dividend over the long term: