Unlock stock picks and a broker-level newsfeed that powers Wall Street.

Warner Bros. Discovery: A Case Study in Portfolio Management

In This Article:

Investment Thesis

With cord-cutting and streaming options becoming more and more common, Warner Bros. Discovery confronts a lot of uncertainty in the media environment. Financial pressure has been placed on the business to compete in a market where customers favor streaming over traditional television. Warner has gained customers, developed a number of streaming services, and offered a wide selection of programming. But as its pay-TV subscriber base has shrunk, its networks business has collapsed. Warner has the proper approach to handle the convergence of conventional and new media, and its streaming business is now successful, established, and international. Max and Discovery+, which house the majority of Warner's on-demand entertainment content and provide a channel for live news and sports on its linear networks, are currently the only streaming services it offers.First-rate Warner content will continue to reach consumers through streaming, linear, or licensing. The firm's production studios remain top-tier in terms of highest-grossing films and popular episodic television content. Warner may need to fine-tune traditional balances and timing for factors like film exclusivity in theaters versus availability at home, or which television shows and films to license versus keeping in-house. However, a more subdued business is expected to be more successful in the future.

Investment Upsides

The Warner Brothers studio has a large content library and has developed valuable movie and TV franchises. The company is home to iconic brands and franchises including Warner Bros. Pictures Group, Warner Bros. Television Group, DC, HBO, HBO Max, Discovery Channel, discovery+, CNN, HGTV, Food Network, TNT, TBS, TLC, OWN, Warner Bros. Games, Batman, Superman, Wonder Woman, Harry Potter, Looney Tunes, Hanna-Barbera, Game of Thrones and The Lord of the Rings, giving it compelling avenues to attract consumers. The company has trimmed down its content to focus almost entirely on its most profitable brands, taking a quality-over-quantity approach. Moreover, Warner Bros. Discovery's position in multiple facets of entertainment, including gaming, streaming, theme parks and the box office, allows it to exercise the full power of its brands. We expect the merged companies to be better positioned to compete in the streaming video market due to a combined base of about 110 million HBO/HBO Max and Discovery+ subscribers.

Warner Bros. Discovery has resolved its legal dispute with the NBA, securing an 11-year deal for international media rights in regions like the Nordics and Latin America. The agreement allows Warner Bros. Discovery to broadcast 100 regular-season games and playoffs, and produce new and existing NBA content across its platforms. TNT Sports will continue producing the popular show Inside the NBA, preserving WBD's 35-year partnership with the league. In the United Kingdom, Warner Bros. Discovery Sports continues to showcase extensive live cycling coverage across Eurosport, discovery+ and GCN+, offering fans 300 days of live racing per year and more than 630 hours of live coverage. This approach aligns with the broader strategy of engaging audiences globally with a comprehensive sports content offering.