In This Article:
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Vegan Brand BRINGGREEN and Color Cosmetics Brand WAKEMAKE Collaborate with Squid Game to Launch a Special Edition in January Across 9 Countries Globally
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Unique products inspired by Squid Game character Young-hee, such as a dalgona lip balm and a palette featuring a bloody rose theme, will be introduced
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"This collaboration aims to showcase the competitive edge of K-beauty brands in the global market by pairing them with captivating K-content."
SEOUL, South Korea, Dec. 10, 2024 /PRNewswire/ -- The collaboration between charming K-beauty brands and the global mega-hit Squid Game has arrived.
CJ Olive Young (hereafter referred to as Olive Young) announced on the 10th that its in-house brands, BRINGGREEN and WAKEMAKE, have partnered with Netflix's Squid Game Season 2, set to be released on December 26th, to launch a special collaboration edition. The collaboration products will be available starting late December through Olive Young's official online mall, major stores nationwide, and the Olive Young Global Mall, reaching nine countries worldwide.
The Netflix series Squid Game became the first Korean content to rank #1 on Netflix's "Today's Top 10" in the U.S., propelling the global rise of K-content. Through this collaboration, BRINGGREEN and WAKEMAKE aim to introduce the competitiveness of K-beauty to global audiences in a trendy and approachable way.
The functional, vegan brand BRINGGREEN was inspired by the game "Red Light, Green Light" featured in the drama.
The collection is conceptually designed toaround the character Younghee detecting skin troubles and precisely targeting them for complete elimination. This collaboration highlights the key benefits of the brand's hero line 'Tea Tree' line through packaging inspired by the signature elements of Squid Game... Products to be released include the "Zinc Teca Blemish Serum", "Tea Trea Cica Trouble Soothing Toner Pad," "Tea Tree Cica Pore Clay Pack Strong", "Tea Tree Cica Pore Nose Strip."
Additionally, fun and unique products inspired by the drama's entertaining
Elements will be introduced. Representative items include the "Dalgona Lip Balm," which contains sugar for lip care and offers a playful dalgona game experience; the "Gold collagen Eye Patch," inspired by the iconic golden piggy bank filled with prize money; and the "Bamboo Hyalu Lip Essence Double Set" designed to create smooth and plump lips like Young-hee's.