Walmart will start delivering groceries to your fridge, even when you're not home

In This Article:

Walmart (WMT) is going on “offense” in the delivery wars with its newest offering — a store associate who puts your groceries away neatly in your refrigerator, even when you’re not home.

On Friday ahead of Walmart’s shareholders’ meeting, the retailer debuted its InHome Delivery service, in which a Walmart associate acts as a personal shopper by delivering grocery orders to private homes.

“Once we learned how to do pickup well, we knew it would unlock the ability to deliver,” Walmart CEO Doug McMillon said in his prepared remarks at the shareholders’ meeting.

“But what if we not only cover the last mile to customers’ homes but even the last few steps? What if we put their groceries away inside their kitchens or garages?” he asked. “Imagine keeping homes in stock like we do stores.”

InHome Delivery starts this fall in Kansas City, Pittsburgh, and Vero Beach, covering a population of nearly 1 million customers.

“We’ll learn, and scale from there,” McMillon added.

Here’s how InHome works: A Walmart shopper places their grocery order on the website or app and upon checking out they select InHome Delivery and the day they want the items delivered.

Walmart's InHome Delivery associates will use smart entry technology and a wearable camera to access the customer’s home.
Walmart's InHome Delivery associates will use smart entry technology and a wearable camera to access the customer’s home.

Next, Walmart uses its existing online grocery personal shoppers to pick and prepare the order, and the customer receives a status update along the way. A “vetted” associate who has been with the company for at least a year picks up the order and delivers it to the customer’s home. The associate uses smart access technology to enter the garage or kitchen.

That person will have a wearable camera on their chest that acts as a “physical check” or two-step verification, and won’t be able to access the home if the camera is not streaming or recording.

The customer can watch remotely as the order is placed in the refrigerator, and they also get access to a replay. The associate will then lock the door or close the garage and notify the customer.

Walmart home delivery building on grocery offerings

The "mastermind" behind InHome is Bart Stein who joined Walmart through an acquisition in 2018. He quickly began working on InHome Delivery, a mission dubbed internally as "Project Franklin."

“[It] worked really well, so well in fact, that we decided we were going to launch it,” Marc Lore, CEO of eCommerce U.S, said.

According to Lore, it fits as part of the broader e-commerce strategy. A key pillar of that strategy is leveraging “unique assets to play offense,” and in the case of Walmart, that means the 4,700 stores.

Walmart's InHome Delivery associates are trained on how to best organize a refrigerator.
Walmart's InHome Delivery associates are trained on how to best organize a refrigerator.

“We think this is a great extension of what we are already doing for same-day grocery pickup and same-day grocery delivery,” Lore said.