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Wall Street's Greatest Dividend Stock Just Made History Again -- and 99.9% of Investors Have Never Heard of This Small-Cap Company

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For more than a century, Wall Street has been a wealth-building machine for professional and everyday investors. With thousands of publicly traded companies and exchange-traded funds (ETFs) to choose from, it's a near-certainty that one or more securities can help you meet your financial goals.

But among these countless strategies investors can deploy to grow their wealth, few have proved more consistently successful than buying and holding high-quality dividend stocks.

Companies that pay a regular dividend to their shareholders often have similarities. In no particular order, dividend stocks:

  • Tend to be profitable on a recurring basis.

  • Have navigated one or more economic downturns and demonstrated that they're operating model is time-tested.

  • Can provide transparent long-term growth outlooks.

A person holding a fanned and folded assortment of cash bills by their fingertips.
Image source: Getty Images.

Best of all, companies that pay a regular dividend have handily outperformed nonpayers over the long run.

In The Power of Dividends: Past, Present, and Future, the analysts at Hartford Funds, in collaboration with Ned Davis Research, compared the performance and relative volatility of dividend stocks to nonpayers over a 50-year period (1973-2023). What they found was that dividend stocks ran circles around nonpayers -- 9.17% annualized return vs. 4.27% annualized return -- and did so while being notably less volatile than the benchmark S&P 500. Whereas nonpayers were 18% more volatile than the S&P 500 over a half-century, income stocks were 6% less volatile.

Despite this outperformance, there's more to a great dividend stock than simply offering a payout. While dividend stocks are a dime a dozen, great income stocks are exceedingly rare and not always obvious.

Great dividend stocks are few and far between

Out of the roughly 2,000 publicly traded companies that have paid a dividend over the trailing year, fewer than five dozen qualify as Dividend Kings. A Dividend King is a public company that's increased its base annual payout for at least 50 consecutive years.

For instance, a little more than a week ago, consumer staples juggernaut Coca-Cola (NYSE: KO) announced it would raise its quarterly dividend from $0.485 per share to $0.51. This marked the 63rd consecutive year that Coca-Cola's board has given the green light to increase the company's payout. Selling a basic-need good and having virtually unparalleled geographic diversity has led to highly predictable cash flow and sustainable dividend growth.

In less than two months, it should be a similar story for healthcare conglomerate Johnson & Johnson (NYSE: JNJ), which has increased its base annual dividend for 62 straight years. I expect it to do so again. Johnson & Johnson is one of only two public companies to sport the highest possible credit rating (AAA) from Standard & Poor's, and has benefited immensely from its shift to higher-margin novel-drug development.