Wall Street Mixed On Chipotle: More Educated Customer Base And Food With Integrity Branding Complicates

  • Shares of Chipotle Mexican Grill, Inc. (NYSE: CMG) plunged nearly 10 percent early Monday morning and fell below its prior 52-week low of $532.03.
  • Chipotle provided guidance on Friday and expects to earn $2.45 to $2.85 in the fourth quarter (versus estimates of $4.41) as the impact from the recent E. Coli outbreak will impact sales by 8 to 11 percent.
  • Wall Street analysts were mixed following Friday's guidance, as some noted the E. Coli headwinds are a near-term concern, while others argued the impact will be long lasting.
  • Shares of Chipotle Mexican Grill fell over 5 percent during Friday's after-hours trading session. The company offered preliminary guidance just a few hours after the Centers for Disease Control and Prevention confirmed the E. Coli outbreak was more severe than previously thought.

    Chipotle said it expects to earn between $2.45 and $2.85 per share in the fourth quarter, and the impact from the E. Coli outbreak will result in an 8 percent to 11 percent impact on comp sales. Wall Street analysts were previously projecting the restaurant operator to earn $4.41 per share.

    Here is a roundup of what Wall Street's top analysts are saying following Chipotle's earnings guidance.

    Related Link: Cowen Downgrades Chipotle As "Q4 Sales Were Far More Impacted From E. Coli Outbreak"

    Barclays: E. Coli, Limited EPS Upside

    Jeffrey Bernstein of Barclays commented in a note that other quick service restaurant operators have "battled" similar E. coli (and other illness) headwinds in the past few years and ultimately "returned to full strength." However, the analyst noted that Chipotle's timeframe for a "complete recovery" will likely be greater given its "more educated" customer base and "greater social media awareness."

    Bernstein continued that Chipotle championed itself on its "Food with Integrity" branding, thereby making the E. Coli outbreak "more damaging." In fact, the analyst pointed out that Chipotle's fourth-quarter comps were already "choppy" prior to the E. Coli outbreak.

    Finally, Bernstein suggested that aside from the "obvious" near-term comp pressure, the company also faces incremental costs to labor to "better insulate the supply chain" and a "lack of pricing power" following the E. Coli backdrop. These factors will naturally limit any earnings per share upside.

    Shares remain Neutral rated with a price target lowered to $540 from a previous $660.

    Bernstein: Chipotle's Brand Offers ‘Confidence' In Sustained Recovery

    Sara Senatore of Bernstein commented in a note that Chipotle's low-single digit growth profile through October indicated a "reasonably healthy" consumer demand before the initial E. Coli outbreak. However, the "widening" of the E. Coli outbreak may have "done more damage," especially in large markets like California, New York and Ohio.