Wall St critic Warren vows to break up Amazon, Facebook, Google

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(Updates with speech in New York on Friday night)

By Daniel Trotta

NEW YORK, March 8 (Reuters) - Senator Elizabeth Warren vowed on Friday to break up Amazon, Google and Facebook if elected U.S. president to promote competition in the technology sector.

Seeking to stand out in a crowded field vying to be the Democratic candidate for president in 2020, Warren said at a campaign event in Queens that it was time to challenge the increasing dominance of America's biggest technology companies.

"We have these giant tech companies that think they rule the earth," she told a crowd of about 300 people in Long Island City. "I don't want a government that's here to work for the giant tech companies. I want a government that's here to work for the people."

Amazon abruptly scrapped plans in February to build a major outpost in the neighborhood that could have created 25,000 jobs, blaming opposition from local leaders.

In an event held not far from the proposed Amazon site, Warren said that big tech companies come into towns, cities and states and "bully everyone into doing what they want" and "roll right over" small businesses and startups that are a threat.

"Giants are not allowed to buy out the competition. The competition needs the opportunity to thrive and grow," she said.

Some of those in attendance said they didn't know enough about Warren's proposal to back it fully but they trusted her policy expertise.

"What I like is that she's proposing big ideas. I think that's important," said lawyer Kate Aufses, 32, who said she was undecided about which Democratic candidate she would support.

Earlier in the day, Warren said in a post https://medium.com/@teamwarren/heres-how-we-can-break-up-big-tech-9ad9e0da324c on Medium that she would nominate regulators to unwind acquisitions such as Facebook's deals for WhatsApp and Instagram, Amazon's deals for Whole Foods and Zappos, and Google's purchases of Waze, Nest and DoubleClick.

Shares of Facebook Inc closed up 0.3 percent on Friday, while Alphabet Inc's Google fell 0.08 percent and Amazon.com Inc lost 0.3 percent.

Warren also proposed legislation that would require tech companies like Google and Amazon that offer an online marketplace or exchange to refrain from competing on their own platform. This would, for example, forbid Amazon from selling on its Amazon Marketplace platform.

Amazon and Google did not immediately respond to requests for comment. Facebook declined comment.

It is rare for the government to seek to undo a consummated deal. The most famous case in recent memory is the government's effort to break up Microsoft. The Justice Department won a preliminary victory in 2000 but was reversed on appeal. The case settled with Microsoft intact.