In This Article:
FINANCIAL PRESS RELEASE
Consolidated turnover for 2024 : € 302,9 million
CONSOLIDATED TRURNOVER* | CHAMPAGNES* | PROVENCES & CAMARGUES* | OTHERS (PORTS, SPARKLING WINES, MISCELLANEOUS)* |
€ 302,9 million | € 263,2 million | € 21,9 million | € 17,7 million |
-10,5% | -9,4% | -20,1% | -12,6% |
compared to 2023 turnover |
*under audit
Reims, January 28, 2025
Vranken-Pommery Monopole reported consolidated sales for 2024 of €302.9 million, down 10.5% on 2023.
The year 2024 takes place in a particular context:
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Trade: a significant drop in volumes sold on the Champagne market (-9.2% in shipments for the profession)
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Production: lower harvest yields in all vineyards due to poor weather conditions (average drop of between 30% and 40% compared with the 2023 harvest in regions where the Group is present).
Champagnes
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Champagne sales came to €263.2 million, down 9.5%.
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Sales represented 33% in France and 67% for export. Most markets are down, while Benelux and Australia are up. North America remains stable compared to 2023.
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As announced in July 2024, Vranken-Pommery Monopole has embarked on a more selective approach to distribution:
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The arbitrages carried out have enabled the Group to reduce its exposure to cuvées with lower profitability. Restated for these arbitrages, Champagnes sales would have fallen by only 5.7% compared with 2023.
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This enabled the Group to focus on further developing the premium segment and international business. The worldwide launch of Pommery & Greno's cuvée Apanage Brut 1874 supported the Group's premiumization, alongside Pommery & Greno's cuvées Louise and Vranken's Diamant. This strategy has helped improve the average Champagne price and offset some of the decline in volumes.
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Côtes de Provence and Sable de Camargue
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Sales in the Wines division fell by 20.1% to €21.9 million. Poor weather conditions during the summer season had a negative impact on consumer purchases, as well as on volumes for the 2024 harvest in Camargue.
Ports and Douro Wines
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Sales of Port and Douro wines were down 18.4%. Despite strong international growth, sales in France and the EU were down significantly.
Sparkling Wines
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Sales were stable in this segment, both for Louis Pommery in England and California, and for Sparkling Wines produced in Camargue.
Next communication
Publication of 2024 annual results : March 31, 2025 after the close of trading
About Vranken-Pommery Monopole
Vranken-Pommery Monopole manages 2,600 hectares of land, owned outright or under lease and spread over four vineyards in Champagne, Provence, Camargue and Douro. The group’s wine-making activities range from production to marketing, with a strong commitment to the promotion of terroirs, sustainable wine-growing and environmental conservation.
Its brand portfolio includes: