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McKeon Has Over 15 Years of Experience in Brand Marketing and is One of Vital Farms’ Most Tenured Marketing Leaders
AUSTIN, Texas, Jan. 27, 2022 (GLOBE NEWSWIRE) -- Vital Farms (Nasdaq: VITL), a Certified B Corporation that offers a range of ethically produced foods nationwide, today announced the appointment of Kathryn McKeon to Chief Marketing Officer (CMO) effective January 27, 2022. McKeon has over 15 years of experience in brand marketing, with a specific focus on building global and emerging consumer food brands. As CMO, McKeon will oversee the Brand, Content, Community Management, Shopper Marketing, Consumer Insights, Communications and Creative Design marketing functions.
McKeon joined Vital Farms in 2016 as one of the first marketing leaders. In her more than five years with the company, she has served in several marketing leadership roles including most recently Vice President of Marketing. She has played an instrumental role in evolving the Vital Farms brand from an emerging name to a national leader in ethical food products trusted by millions of people across the country as well as initiatives such as Vital Farms’ Effie award-winning Bullsh*t Free campaign and its novel Traceability product feature, an industry-first transparency initiative that has received over 500,000 views to date.
“Kathryn has had a tremendous impact on our ability to attract and retain households and drive loyalty for our products,” said Russell Diez-Canseco, President and CEO, Vital Farms. “We know the strength of our brand will continue to be a critical growth driver for Vital Farms. While we conducted an extensive external search for the CMO position, it was clear through those conversations that Kathryn was the perfect choice. She’s an inspiring leader, creative, competitive, analytical, and a culture champion, all characteristics she’s demonstrated in her six years as a member of the marketing leadership team. I am confident in Kathryn and her team and look forward to all they will accomplish in the years ahead.”
“I am honored to transition to the CMO role and eager to lead the next phase of our brand in service of our purpose to improve the lives of people, animals, and the planet through food,” McKeon said. “I truly believe we have the most talented marketing professionals in the industry on our team. They have demonstrated time and time again that a creative, nimble, and opportunistic mindset, paired with a steadfast adherence to our values of honesty and transparency in food production will drive sustainable growth. I could not be more excited to work alongside them as we take our brand to new heights.”