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Is Vita Group Limited's (ASX:VTG) P/E Ratio Really That Good?

The goal of this article is to teach you how to use price to earnings ratios (P/E ratios). We'll show how you can use Vita Group Limited's (ASX:VTG) P/E ratio to inform your assessment of the investment opportunity. Vita Group has a P/E ratio of 7.55, based on the last twelve months. In other words, at today's prices, investors are paying A$7.55 for every A$1 in prior year profit.

View our latest analysis for Vita Group

How Do I Calculate A Price To Earnings Ratio?

The formula for P/E is:

Price to Earnings Ratio = Share Price ÷ Earnings per Share (EPS)

Or for Vita Group:

P/E of 7.55 = A$1.14 ÷ A$0.15 (Based on the year to June 2019.)

Is A High Price-to-Earnings Ratio Good?

A higher P/E ratio means that investors are paying a higher price for each A$1 of company earnings. That isn't a good or a bad thing on its own, but a high P/E means that buyers have a higher opinion of the business's prospects, relative to stocks with a lower P/E.

Does Vita Group Have A Relatively High Or Low P/E For Its Industry?

The P/E ratio essentially measures market expectations of a company. We can see in the image below that the average P/E (16.0) for companies in the specialty retail industry is higher than Vita Group's P/E.

ASX:VTG Price Estimation Relative to Market, November 25th 2019
ASX:VTG Price Estimation Relative to Market, November 25th 2019

Vita Group's P/E tells us that market participants think it will not fare as well as its peers in the same industry. Many investors like to buy stocks when the market is pessimistic about their prospects. If you consider the stock interesting, further research is recommended. For example, I often monitor director buying and selling.

How Growth Rates Impact P/E Ratios

If earnings fall then in the future the 'E' will be lower. Therefore, even if you pay a low multiple of earnings now, that multiple will become higher in the future. Then, a higher P/E might scare off shareholders, pushing the share price down.

Vita Group's earnings per share grew by -6.4% in the last twelve months. But earnings per share are down 16% per year over the last three years.

Don't Forget: The P/E Does Not Account For Debt or Bank Deposits

The 'Price' in P/E reflects the market capitalization of the company. So it won't reflect the advantage of cash, or disadvantage of debt. The exact same company would hypothetically deserve a higher P/E ratio if it had a strong balance sheet, than if it had a weak one with lots of debt, because a cashed up company can spend on growth.

Such spending might be good or bad, overall, but the key point here is that you need to look at debt to understand the P/E ratio in context.