Visteon and Qualcomm Technologies introduce new high-performance cockpit system designed to enhance in-vehicle interactions with AI-driven insights and context-aware features
New cockpit system to leverage Visteon's cognitoAI framework and Snapdragon Cockpit Elite Platform to feature hybrid multimodal AI architecture, support for rich multimedia, on-device AI, and advanced 3D graphics for a highly responsive in-vehicle experience
SHANGHAI, April 24, 2025 /PRNewswire/ -- At Auto Shanghai 2025, Visteon Corporation (NASDAQ: VC), a global leader in automotive cockpit electronics, and leading automotive technology company, Qualcomm Technologies, Inc., today announced a technology collaboration to bring groundbreaking capabilities to the automotive industry with Visteon's new high-performance cockpit system, powered by Visteon's automotive artificial intelligence (AI) framework, cognitoAI, and Qualcomm Technologies Snapdragon®Cockpit Elite Platform.
"This technology collaboration marks a pivotal moment in automotive technology, where AI-driven insights will transform the way drivers and passengers interact with their vehicles. We are excited to work with Qualcomm Technologies and lead the charge towards creating a truly intelligent cockpit experience," said Sachin Lawande, President and CEO of Visteon.
For Visteon's new high-performance cockpit system, Visteon is working with Qualcomm Technologies to develop a hybrid multimodal AI architecture that integrates speech, camera inputs, and vehicle data for proactive, context-aware interactions using advanced LLMs. All the models are quantized, optimized and converted using the Qualcomm® AI Engine Direct (QNN) and runs on the Qualcomm Hexagon NPU optimized for edge inference on Snapdragon®Cockpit Elite Platform. This end-to-end AI solution efficiently handles complex tasks like predictive recommendations, environmental awareness, and multimodal reasoning, delivering a highly responsive and intelligent in-vehicle experience.
The Snapdragon Cockpit Elite Platform features the Qualcomm Oryon™ CPU, Qualcomm® Hexagon™ Neural Processing Unit (NPU) for multimodal AI, and latest generation Qualcomm® Adreno™ GPU. Snapdragon Cockpit Elite is designed to support rich multimedia features, on-device AI capabilities and edge orchestrator, optimized gaming and advanced 3D graphics for rich user experiences. Designed to meet automotive safety standards for ASIL-B systems, Snapdragon Cockpit Elite offers long-term support and API compatibility, and can run the instrument cluster, infotainment dashboard, and multiple passenger interfaces in separate virtual machines allowing for seamless content and data sharing when needed.
cognitoAI, developed in-house by Visteon's global technology team, brings advanced artificial intelligence capabilities to create an immersive in-cabin experience to the automotive cockpit. Built on a foundational language learning model, it seamlessly integrates robust vehicle knowledge and diverse ECU data with advanced, tailored modules to create actionable intelligence that enables real-time decision-making and next-generation HMI interactions. Unlike other AI systems that depend on the cloud and generic prompt engineering, cognitoAI operates securely within the vehicle itself, making it more adaptable and capable of evolving over time to unlock the true potential of the software-defined vehicle.
"High-performance intelligent computing is transforming in-vehicle experiences, making them smarter, more intuitive, and highly personalized," Nakul Duggal, Group General Manager, Automotive and Industrial, Qualcomm Technologies, Inc. "We are thrilled to deepen our collaboration with Visteon to harness the power of our highly advanced Snapdragon Cockpit Elite platform. With this technology collaboration, we are setting a new standard for automotive technology, while driving the future of automotive innovation forward."
Qualcomm, Snapdragon, Hexagon and Adreno are trademarks or registered trademarks of Qualcomm Incorporated. Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.
About Visteon
Visteon (NASDAQ: VC) is advancing mobility through innovative technology solutions that enable a software-defined future. The company's state-of-the-art product portfolio merges digital cockpit innovations, advanced displays, AI-enhanced software solutions, and integrated EV architecture solutions. With expertise spanning passenger vehicles, commercial transportation, and two-wheelers, Visteon partners with global OEMs to create safer, cleaner, and more connected journeys. Headquartered in Van Buren Township, Michigan, Visteon operates in 18 countries, employing a global network of innovation centers and manufacturing facilities. In 2024, the company recorded annual sales of approximately $3.87 billion and secured $6.1 billion in new business. For more information, visit visteon.com.
About Qualcomm
Incorporated Qualcomm relentlessly innovates to deliver intelligent computing everywhere, helping the world tackle some of its most important challenges. Building on our 40 years of technology leadership in creating era-defining breakthroughs, we deliver a broad portfolio of solutions built with our leading-edge AI, high-performance, low-power computing, and unrivaled connectivity. Our Snapdragon® platforms power extraordinary consumer experiences, and our Qualcomm Dragonwing™ products empower businesses and industries to scale to new heights. Together with our ecosystem partners, we enable next-generation digital transformation to enrich lives, improve businesses, and advance societies. At Qualcomm, we are engineering human progress.
Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of our engineering and research and development functions and substantially all of our products and services businesses, including our QCT semiconductor business. Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm patented technologies are licensed by Qualcomm Incorporated.
