The impending death of Twitter’s (TWTR) six-second looping video platform Vine hasn’t hit its most famous users very hard. In fact, they moved on a while ago.

“About a year and a half to two years ago I decided I could expand beyond Vine and create videos that’d perform better on Facebook or Instagram,” Logan Paul, an internet personality who got his start on Vine, amassing 9.4 million followers, told Yahoo Finance.

Paul, 21, hasn’t posted to Vine since April, instead opting for greener pastures. “All of us have already established ourselves on other platforms before today. We sort of move in packs,” he said, speaking literally. “I live in a complex with a bunch of other Viners in it. And if one of us says something and the other ones catch on, we usually all hop on the same train. Like an example, we’re all vlogging for YouTube.” As Jeff Levin, Paul’s manager, puts it, “You always have to be diversified, always have to be where the audience is.”

While Paul and his ilk aren’t lamenting the loss of Vine, there is a group non-star users who are sad to see it go. The sports Vine world captured professional sports moments, sweetened them through editing, effects, and looping, and shared during games and the mornings after on sports Twitter—rather than “sports Vine.”

“Sports Twitter doesn’t really care where the highlight Vines come from,” says Mark Hinog, an SB Nation social media editor who recently wrote a eulogy titled “Vine was the best way to enjoy sports.” “They just want to see the thing, make jokes, and join the conversation. Sports Twitter is exclusively on Twitter, and Vine and GIFs are just tools for its participants.” In other words, nobody’s interested in taking their talents to Snapchat and Instagram like Paul and other Vine stars—it’s not about self-promotion, and it needs to happen on Twitter.

The sports Viners may have Paul to blame, at least partly, for the loss of their platform. If you ask Paul what put the nail in the coffin for Vine, it was stars like him leaving. According to Mic, Paul’s pack of Viners told Twitter last year that they’d stay on the platform if the company paid them each $1.2 million. After they were rebuffed, they followed through on their promise to walk.

“That’s the exact reason,” says Paul about whether the group’s walking, and removal of their massive audience, shuttered the platform.. “Vine lost interest from the creators, who are the ones who made the app enticing, and it suffered because of it. We all saw it coming, but the day is here and it’s sad.”

Where will sports Viners go?

Sports Twitter will not be moving off the platform now that Vine is slated to die. Instead, it’ll have to make do with what Twitter allows it to use—GIFs and video. “Twitter has a replacement project already. You can upload videos to Twitter and it works fine,” sighs CJ Folger, a popular sports Viner on his own behalf and for Sports Illustrated’s “The Cauldron.” But for Hinog and Folger, it’s not the same. “I like the fact that I [had] six seconds to decide how much of it I want to show, so it’s kind of a challenge to me,” says Folger.

For sports fans, the other social media options are now a compromise. “Vine was the perfect middle ground,” says Hinog. “People will still remix sports videos and post them on Twitter video and other places, but it won’t be as fun without loops — at least for me.”

In Folger’s view, Vine just had it all. The looping, clear understanding of length for the viewer, and quick loading of a GIF, coupled with the high resolution and sound of a video—which adds countless layers of memability and comedy. “You can’t get the same things across in a GIF,” says Folger. “You can still put ‘Pony’ on a video—but it doesn’t loop.”