Vinco Ventures Stock Is Still as Confusing and Speculative as Ever

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In my last article on Vinco Ventures (NASDAQ:BBIG) stock, I took a cautious view on this once-popular meme play.

photo of Lomotif app download page on a smartphone
photo of Lomotif app download page on a smartphone

Source: shutterstock.com/Postmodern Studio

While suspicious of its red flags, I said that BBIG stock looked to have big potential. Mainly, due to its key holding, an interest in video sharing site (and aspiring TikTok competitor) Lomotif.

All in all, it was a stock to consider buying, I said, only if it fell to lower prices and provided more clarity about its financials.

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Since then, it’s met some of this criteria. At $3 per share, it’s about 40% cheaper than it was when I first wrote about it. The company has also released more financial details, as seen in its latest quarterly earnings release.

So, are shares a buy? Not so fast. Shares are cheaper now, only because investors are fleeing in droves after Vinco Ventures reported heavy quarterly losses.

There’s now more information, but it’s still an unclear picture. As was the case a few weeks back, it remains difficult to determine a reasonable price for the stock.

While it’s falling to bargain prices, it’s a mystery whether it’s a bargain.

I’d check back if it decides to simplify its corporate structure and make it less byzantine. For now, though, staying away is still your best move.

BBIG Stock and Its Latest Financials

For the quarter ending Sept. 30, Vinco Ventures reported heavy losses and not a whole lot of sales.

Revenue for the quarter came in at $2.23 million, versus $2.52 million reported in the prior year’s quarter. Net losses of $542.3 million, or $7.59 per share, came in well above the $2.5 million in losses (3o cents per share) reported in Q3 2020.

As my InvestorPlace colleague William White wrote Nov. 23, news of its big negative EPS (earnings per share) number caused BBIG stock to plunge,

You may question whether this was an accurate reaction on the part of Mr. Market. After all, these were accounting losses. Primarily due to a $287.1 million change in the fair value of the company’s warrant liability and a $206.9 million accounting loss from the issuance of warrants.

Yet while it’s not as if Vinco literally burned through $546 million last quarter, this figure does highlight the heavy amount of shareholder dilution that’s been going on with the company lately.

Per its latest Securities and Exchange Commission (SEC) reporting, there are now around 137.1 million outstanding shares. That’s a massive jump from the 65.5 million outstanding shares reported back in August, and its 107 million outstanding share count as of Sept. 30.