Vicious South Korean family feud exposes chaebol peril

It's a saga that could belong on daytime television: a wealthy family fighting for control of a huge corporation, complete with betrayal, disinheritances and allegations of impaired judgment.

Unfortunately for the Lotte Group, this is no tele-drama. The company-South Korea's largest retailer-is embroiled in an intricate succession battle that exemplifies the pitfalls of the country's family-run conglomerates, known as chaebols.

Lotte was founded by 93-year-old Shin Kyuk-ho and its businesses span retail, hotels and chemicals in South Korea and Japan. Now, Kyuk-ho's sons are engaged in a high-profile spat over control of Lotte Holdings, the holding company behind Lotte Group and key to the corporate empire.

The fight began on July 27 when the younger son, 60-year old Shin Dong-bin, chairman of Lotte Group and chief executive of Lotte Holdings, was reportedly dismissed by his father. Dong-bin held an emergency meeting the next day at which he sacked his father as general chairman of Lotte Holdings in a boardroom coup and kept both his executive titles.

That angered Dong-bin's elder brother, who called the actions "illegitimate." On July 29, 61-year old Shin Dong-joo produced a document signed by their father that confirmed Dong-bin's firing and proclaimed Dong-joo as head of Lotte Holdings.

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Dong-joo himself was fired from the holding firm back in January.

Dong-bin quickly denounced the document, saying it wasn't legally binding. However, Dong-joo's claims are supported by his father, who said over the weekend that he never appointed Dong-bin as heir. The 93-year old founder also apologized profusely for Lotte's current "pitiable situation."

The public apology ties in with the high-profile nature of the dispute, which has seen the warring family publicly slam each other in the media.

Dong-bin questioned Kyuk-ho's mental capacity, saying the aged founder has "difficulties making judgments," while Dong-joo accused his brother of feeding their father "distorted information."

This week, Dong-bin told Reuters that Lotte Holdings was debating when to hold a shareholder meeting that could finally decide who will reign over the business empire. According to a Lotte Group spokesman, the conglomerate could never be split between the two brothers, Reuters added.

Reputation aside, the controversy has also weighed on Lotte share prices. Over the past seven days, Lotte Shopping (Korea Stock Exchange: 2353-KR) has sank over 8 percent while Lotte Chemical and Lotte HiMart are down 4 and 2.7 percent, respectively.