Toronto, Ontario--(Newsfile Corp. - February 13, 2024) - Gamelancer Media Corp. (TSX: VRTS) (OTCQB: GAMGF) (FSE: P93) (dba Vertiqal Studios) ("the Company") is excited to announce a strategic partnership with BaD Mktg, a cutting-edge consultancy known for its innovative approach to driving business results through creative solutions. This collaboration aims to elevate Vertiqal's branded content distribution, leveraging BaD Mktg's expertise in strategic and creative thinking, content creation, storytelling, and agile campaign execution to enhance the viral content that already attracts viewers to the Vertiqal network daily.
BaD Mktg was co-founded in 2023 by industry veterans Ian Buck and Yotam Dor, who together bring over 35 years of experience across PR, social media, influencer marketing, advertising, events, community management, and film production. Their expertise will help revolutionize how Vertiqal integrates brands into its 138 owned & operated digital channels. The agency's ability to reduce friction for marketing teams, captivate audiences with thumb-stopping creative storytelling, and deliver quality content on tight timelines complements Vertiqal's mission to scale digital communities without alienating viewership.
Through this partnership, BaD Mktg's work with Vertiqal focuses on creating predictable formats that scale the distribution of organic and branded content. This approach enables clients to engage with audiences programmatically, purchasing a variety of viewer actions and outcomes beyond mere views, and aiming for deep-funnel engagement within a community increasingly dependent on social commerce.
Jon Dwyer, Chairman & CEO of Vertiqal Studios, highlighted the importance of this collaboration: "Vertiqal's 'walled garden' approach to channel ownership, combined with BaD Mktg's strategic and creative acumen, strengthens our digital inventory pipeline to our social viewers in North America, the UK, and Australia. This partnership ensures that media buyers and brands have 24/7 access to real-time inventory on social platforms with guaranteed delivery, enhancing our digital offering structure and supporting Vertiqal's growth strategy."
Yotam Dor, co-founder of BaD Mktg, remarked, "This marks an exciting milestone for BaD Mktg. It's about more than just combining forces with Vertiqal Studios; it's a shared vision of transforming the way brands connect with their audiences. Our strategy is built on agility, creativity, and a deep understanding of what moves today's consumers. Together, we're not just addressing the challenges our clients face, we're anticipating them and ensuring they stay ahead in a game that's always changing."