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(Bloomberg) -- Veritas Capital Fund Management is in talks to acquire Dun & Bradstreet Holdings Inc., one of Wall Street’s oldest data and analytics providers, according to people familiar with the matter.

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The private equity firm is talking to banks about financing a potential take-private of the Jacksonville, Florida-based company, said the people, who asked to not be identified because the details aren’t public. The deal under discussion would value Dun & Bradstreet at or around its current market capitalization of about $5.4 billion, said one of the people.

Options that Dun & Bradstreet is considering also include separating its finance and risk unit from the sales and marketing business, the people said. It’s talking to potential strategic buyers for those assets, they said.

No final decision has been made and discussions with Veritas could fall through, the people added.

Shares of Dun & Bradstreet had gained around 11% in the 12 months through Thursday. The shares fell 6.3% to $11.37 in early New York trading Friday, giving the company a market value of about $5 billion. Including debt, the company’s valuation is roughly $8.5 billion.

Representatives for Veritas and Dun & Bradstreet didn’t immediately respond to requests for comment.

9fin reported earlier that Veritas was among the potential buyers looking at Dun & Bradstreet. Bloomberg LP, the parent of Bloomberg News, competes with Dun & Bradstreet in providing financial information.

A take-private of Dun & Bradstreet would be the second in seven years. In 2018, an investor group led by CC Capital, Cannae Holdings Inc. and Thomas H. Lee Partners reached a deal to take Dun & Bradstreet private in a deal that valued the company at $6.9 billion, including debt.

(Updates shares in fifth paragraph.)

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