Unlock stock picks and a broker-level newsfeed that powers Wall Street.
Verimatrix and Genius Digital Partner to Bring New Dimension of Analytics to Globally Interconnected Revenue Security

AMSTERDAM, THE NETHERLANDS--(Marketwired - Sep 11, 2015) - IBC 2015 - Verimatrix, the specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe, today announced a partnership with Genius Digital, the experts in audience analytics. As a result of the collaboration, the secure data collected via the Verimatrix Verspective™ Intelligence Center will be enhanced with Genius Digital's Insight Platform to help operators reduce subscriber churn and create new revenue streams with valuable return path data.

The capability will be offered as part of Verspective™ Analytics, a key new service offering of the Verspective Intelligence Center that leverages the inherent power in globally interconnected instances of the Verimatrix Video Content Authority System (VCAS™) to aggregate data, and helps operators harness the power of detailed yet secure, subscriber behavior and usage visibility.

The partnership is aimed at helping operators securely leverage data and analytics to reduce churn and accurately pinpoint its causes, on a globally interconnected scale. Both companies offer unique insights into big data and its associated analytics, with Genius Digital specializing in the analysis of viewing data to turn insight into actions to reduce churn, optimize targeting strategies and profitably launch new services. Through Verspective, Verimatrix can provide an additional layer of important data that operators and their monitoring systems are otherwise unable to obtain.

"As additional data becomes available from partners throughout this globally interconnected ecosystem, operators are better able to entice customers on the verge of churning to stay," said Tom Weiss, CEO, Genius Digital. "There are many benefits to collaborating and sharing data across the ecosystem -- the sum of our data and analysis is greater than all of its parts. We are excited to collaborate with Verimatrix and define the future of pay-TV analytics."

Through Verspective, Verimatrix can provide an additional layer of important data that operators and their monitoring systems are otherwise unable to obtain. Because of its "preferred real estate" in the network and devices, VCAS revenue security solutions provide a unique capability to gather data -- from secure data streams to secure data storage, as well as other infrastructure components.

"We are excited to partner with Genius Digital in this emerging field of analytics. By working with partners in the various analytics sectors, we are able to better provide operators with access to secure and, yet comprehensive, analytics," said Steve Oetegenn, president, Verimatrix. "By leveraging our respective strengths, we are able to provide meaningful insights to improve the overall experience for subscribers, driving loyalty and combating churn."