‘I’ve made the most money over the last 30 years buying solid companies in terrible markets’: Should I start buying?

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“In a recession, are companies going to cut back on Zoom calls or pay to travel more?” (Photo subject is a model.)
“In a recession, are companies going to cut back on Zoom calls or pay to travel more?” (Photo subject is a model.) - Getty Images/iStockphoto
Dear Quentin,

I have made the most money over the last 30 years buying solid companies in terrible markets, not the other way around.

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For some of the panicked people in the world, the flip side of this situation is you should have cash on hand to buy. I don’t own this stock and am not recommending it, but it’s just an example: Zoom Communications ZM is now down more than 88% since the pandemic. In a recession, are companies going to cut back on Zoom calls or pay to travel more?

My guess is, in looking to cut expenses, they will do more business with Zoom. This is just one stock I have on my shopping list. Can it go down more? Absolutely. As the old phrase goes, don’t catch a falling knife, but these are the types of stocks people should be watching.

Companies with solid balance sheets, that don’t have a lot of debt, produce cash instead of using cash.

This NOT a stock recommendation. Your column is as much about group therapy as financial advice, which is why I wrote this email.

Buying Low

Related: ‘I cannot afford to lose more’: Will Trump’s ‘liberation day’ tariffs hurt my retirement?

The answer may not be found in stocks that fluctuate wildly with pandemics and economic downturns.
The answer may not be found in stocks that fluctuate wildly with pandemics and economic downturns. - MarketWatch illustration
Dear Buying Low,

You must have more perfect timing than a Swiss watch.

If the smartest people on Wall Street knew exactly what stocks would be spared from a prolonged recession on the back of President Donald Trump’s trade war, markets wouldn’t be heading south in the first place.

But you’re not the only one with plans of big returns: Individual investors had $4.7 billion worth of net equity purchases on April 3, the day after “liberation day” — when Trump announced his “reciprocal” tariffs — meaning they bought that amount of shares more than they sold, according to data from J.P. Morgan.

Not since the pandemic in 2020 have individuals felt there was such an opportunity to buy the dip. The backdrop is stark: U.S. stocks experienced their most dramatic two-day wipeout in history. In total, markets have shed trillions of dollars since Inauguration Day.