This Vanguard ETF Is Up 32% in 2024. Here's Why It's a Simple Way to Invest in Google Parent Alphabet, Meta Platforms, Netflix, and Disney.

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The S&P 500 (SNPINDEX: ^GSPC) is up 26.8% through Dec. 2, and certain sectors are doing even better. The Communication Services sector, for instance, is up 34.2% so far in 2024.

Investment management firm Vanguard has an exchange-traded fund (ETF) that tracks the performance of the S&P 500's communications sector. The Vanguard Communications ETF (NYSEMKT: VOX) is up 33.4% at the time of this writing, and there's reason to believe the fund is still a great value for investors interested in communications stocks like Google parent company Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG), Meta Platforms (NASDAQ: META), Netflix (NASDAQ: NFLX), and Walt Disney (NYSE: DIS).

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With a 0.1% expense ratio and a minimum investment of just $1, here's why the Vanguard Communications ETF is a great buy now for any level of investor.

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Image source: Getty Images.

A dynamic sector

Out of the 11 stock market sectors, communications is arguably the most unique. It has traditional media giants like Comcast and Disney, video game companies like Take-Two Interactive, Electronic Arts, and Roblox, social media companies like Meta Platforms, Pinterest, and Snap, and telecom companies like Verizon Communications, AT&T, and T-Mobile.

The sector covers the infrastructure, distribution, creation, and consumption of entertainment and media and a blend of legacy and newer companies. Despite the diversification, it's important to understand just how dominant the top holdings are. Alphabet and Meta Platforms make up a combined 44.1% of the fund. Netflix is the third-largest holding with a 4.6% weighting, which is larger than Comcast at 4.2% or Disney at 3.8%.

With such a large concentration of growth stocks, you may think that the communications sector sports an expensive valuation -- but it doesn't. Meta Platforms has a price-to-earnings (P/E) ratio of 27.1, and Alphabet has a mere 22.4 P/E ratio. For context, the S&P 500 has a P/E ratio of 30.9.

Volatile business models

Part of the reason that Meta and Alphabet are such cheap stocks is due to doubts that they can continue growing their earnings at their prior pace.

Meta has seen a surge in profitability in recent years as it has monetized Instagram and made it a hotbed for advertisers to target an engaged audience with ads based on buyer preferences. But Meta is also spending (and losing) billions each quarter on research and development for its Reality Labs division -- which is building out products and services that remain largely unproven. If Instagram takes a hit from competition or a cyclical downturn in the advertising industry, investors may lose patience with Reality Labs and Meta will look expensive.