Should Value Investors Buy WPP (WPP) Stock?

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While the proven Zacks Rank places an emphasis on earnings estimates and estimate revisions to find strong stocks, we also know that investors tend to develop their own individual strategies. With this in mind, we are always looking at value, growth, and momentum trends to discover great companies.

Considering these trends, value investing is clearly one of the most preferred ways to find strong stocks in any type of market. Value investors use fundamental analysis and traditional valuation metrics to find stocks that they believe are being undervalued by the market at large.

On top of the Zacks Rank, investors can also look at our innovative Style Scores system to find stocks with specific traits. For example, value investors will want to focus on the "Value" category. Stocks with high Zacks Ranks and "A" grades for Value will be some of the highest-quality value stocks on the market today.

One company to watch right now is WPP (WPP). WPP is currently sporting a Zacks Rank of #2 (Buy), as well as a Value grade of A. The stock has a Forward P/E ratio of 8.60. This compares to its industry's average Forward P/E of 10.06. WPP's Forward P/E has been as high as 9.55 and as low as 7.13, with a median of 8.18, all within the past year.

Investors should also recognize that WPP has a P/B ratio of 2.25. The P/B is a method of comparing a stock's market value to its book value, which is defined as total assets minus total liabilities. This company's current P/B looks solid when compared to its industry's average P/B of 6.05. Over the past 12 months, WPP's P/B has been as high as 2.44 and as low as 1.75, with a median of 2.14.

These are only a few of the key metrics included in WPP's strong Value grade, but they help show that the stock is likely undervalued right now. When factoring in the strength of its earnings outlook, WPP looks like an impressive value stock at the moment.

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