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Utz, Zapp’s, Boulder Canyon and On The Border present bold new flavors and beloved brand classics at premier industry event
HANOVER, Pa., May 07, 2025--(BUSINESS WIRE)--Utz Brands, Inc.®, a leading U.S. manufacturer of branded salty snacks for more than 100 years, will showcase its Utz®, Zapp’s®, Boulder Canyon® and On The Border® Chips & Dips fan-favorite products and new flavor innovations in booth #2714 at the 2025 Sweets & Snacks Expo, held May 13-15 in Indianapolis.
This year at the Sweets & Snacks Expo, Utz Brands will showcase its extensive year-round seasonal collections, featuring specially crafted snacks for Valentine’s Day, Easter, sports seasons, Halloween and winter holidays.
"Our expanded portfolio, from bold flavor collaborations to seasonal offerings, represents our commitment to providing the right snack for every occasion, all year round," said Stacey Schultz, senior vice president of marketing at Utz Quality Foods, LLC, a subsidiary of Utz Brands, Inc. "We’re meeting consumers at the intersection of tradition and innovation, while maintaining the quality our customers know and love."
Available for a limited time only this summer, Utz’s summer seasonal potato chip is a lemonade-flavored potato chip created as a collaboration between Utz and Alex’s Lemonade Stand Foundation, the largest independent childhood cancer charity in the U.S. The unique new Utz Lemonade Potato Chips combine the tangy sweetness of lemonade with the classic salty crunch of Utz potato chips, delivering a bold, unique flavor experience. Utz will donate a portion of the sales of the chips, up to $25,000, to Alex’s Lemonade Stand Foundation, funding critical research and support for children battling cancer.
As spicy snacks continue to drive category growth, Utz Brands has once again partnered with Mike’s Hot Honey®, a leading brand of hot honey that originated in a Brooklyn pizza parlor, on two exciting limited-time offerings:
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Utz Cheese Pizza Mike’s Hot Honey flavored Cheese Balls® that combine the taste of pizza with a sweet-and-spicy kick in America’s #1 cheese ball.
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Available through October 2025, while supplies last.
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Boulder Canyon, the No. 1 potato chip brand in the natural channel1 and experiencing rapid growth across other retail channels, introduces Mike’s Hot Honey ® flavored kettle-cooked chips made with avocado oil.
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Available through March 2026.
The Utz Brands portfolio will also highlight additional innovative products in the trending flavored pretzel category, including:
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New Utz Sour Cream & Onion Mixed Minis Pretzels, inspired by the brand’s top-selling potato chip flavor.