US - Test Preparation Market size to increase by USD 49.44 billion during 2022-2027| Increasing emphasis on online mode of test preparation to drive the growth- Technavio

NEW YORK, Dec. 17, 2023 /PRNewswire/ -- The US - Test Preparation Market size is expected to grow at a CAGR of 7.32% during the forecast period.

Technavio has announced its latest market research report titled Test Preparation Market in US 2023-2027
Technavio has announced its latest market research report titled Test Preparation Market in US 2023-2027

What is the projected size of the US - Test Preparation Market in the next five years?

The US - Test Preparation Market is projected to reach a value of USD 49.44 billion in 2027. Download Free Sample before buying

Key Highlights:

What are some of the major companies operating in the US - Test Preparation Market?

ArborBridge Inc., BenchPrep, Blackboard Inc., C2 Educational System Inc., Cengage Learning Holdings II Inc., Club Z Inc., CogniFit Inc., Graham Holdings Co., Imagine Learning LLC, Instructure Holdings Inc., Kaplan Inc., Magoosh, McGraw Hill LLC, Pearson Plc, PrepScholar, Sylvan Learning LLC, Test Innovators, TESTIVE, TPR Education LLC, and USATestprep LLC

What kind of nature is the US - Test Preparation Market?

The market is fragmented in nature.

How much is the YOY growth in 2023?

Market to observe 6.6% YOY growth in 2023.

Market Dynamics:

What are the main growth drivers for the US - Test Preparation Market?

  • The increase in demand for personalized test preparation drives market growth, catering to early identification and improvement of crucial learning areas for students and parents.

  • Market players in the US test preparation sector focus on developing relevant course content aligned with student learning outcomes, utilizing analytics to customize learning patterns, track engagement, and evaluate progress through periodic assessments.

  • The increasing popularity of personalized learning approaches is anticipated to propel market growth by enhancing student outcomes and engagement during the forecast period.

What trends are emerging in the US - Test Preparation Market?

  • Increased merger and acquisition activities in the fragmented US test preparation market drive market growth, attracting both domestic and international suppliers.

  • Collaborations and partnerships between international and regional suppliers contribute to market expansion and accessibility.

  • Pearson's acquisition of a global online language-learning platform in April 2022 enhances its offerings, integrating self-study options for English proficiency assessment, thereby driving market growth.

What are some of the challenges faced by the US - Test Preparation Market?

  • Increasing competition from private tutors, a rapidly growing sector, set a challenge to the market's growth as students opt for personalized, one-on-one learning experiences.

  • Preference for private tuition due to its perceived efficiency in skill development accelerates the demand for individualized education, despite challenges in finding suitable tutors.

  • The emergence of numerous new websites and businesses in tutoring reflects the growing need for tailored learning experiences, driven by gaps in school and college teaching methods.

  • Unregulated pricing among private tutors and their varying teaching abilities create market impediments, affecting standardized rates and consistency in education quality.