Serena Williams on Friday afternoon lost in the semifinals of the U.S. Open, ending her bid for a calendar-year Grand Slam.
Ticket prices for Saturday's final have tanked accordingly.
Before the match started, the average ticket price for the final was $1,412, according to data from secondary marketplace TiqIQ.
Right after the match, that average dropped to $1,103. And just a few minutes later (as of 3:08 p.m., ET, Friday), it sank even more, to $876. You can imagine that number is quickly going even lower.
The minimum price just to get the cheapest ticket fell an even higher percentage. Before the semis started, the cheapest ticket was going for $271. That was cut in half to $124 when Williams lost, and it's now already $70.
TiqIQ said that prices stayed level until 4-3 in the second set. That's when it started to drop.
Congrats to the person on their system who sold for $1,632—and big condolences to whoever paid money for a price that high. Prices are dropping so fast that in the time it took to write this article, the average price is now $679.19 and the new minimum is $40.
More From CNBC
-
Top News and Analysis
-
Latest News Video
-
Personal Finance