No stimulus, no problem for U.S. consumers so far: Morning Brief

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Wednesday, September 23, 2020

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The U.S. consumer continues to impress

Last week, The Morning Brief wrote that September appeared set to be a slower month for the U.S. economy.

A temporary bump from Labor Day spending, a slowdown in the labor market, a lack of fresh stimulus, and a rough patch in financial markets were all viewed as negatives by Wall Street economists when assessing the overall state of the U.S. economy five months into this recovery.

But a closer look at the health of consumer balance sheets and spending habits tells a more positive story. Particularly as we wrap up a second month without additional stimulus while little progress is being made on helping workers get through this downturn.

“Extracting a signal from high-frequency economic data has been challenging in the last few weeks, as many indicators strengthened around the Labor Day holiday only to weaken shortly afterwards,” said Jesse Edgerton, an economist at JPMorgan. “As the dust from these possible seasonal distortions clears, however, our Chase card spending tracker appears to be on track for a solid monthly increase.”

Edgerton notes according to the bank’s 30 million cards, spending in September looks set to fall 5.8% from last year, a market improvement from August’s 10% decline from a year earlier and the best year-over-year comparison we’ve seen for any month since February.

Consumer spending kicked into a higher gear in September even backing out a positive bump from Labor Day, according to data from JP Morgan. (Source: JPMorgan Chase)
Consumer spending kicked into a higher gear in September even backing out a positive bump from Labor Day, according to data from JP Morgan. (Source: JPMorgan Chase)

“There continues to be little sign of a ‘cliff’ in card spending after the expiration of the extra $600 per week in unemployment insurance benefits at the end of July,” Edgerton adds.

And work on consumer balance sheets from the team over at Morgan Stanley might help explain why.

Economists at Morgan Stanley led by Ellen Zentner flagged the resilience of consumers in a note published Monday, noting that increased savings built up from the CARES Act offers consumers a sizable buffer as we head into the fourth quarter and early 2021.

“Household spending has indeed been resilient, not only supported by a faster than expected return of jobs, but a buildup of savings supported by earlier fiscal support,” Morgan Stanley writes. “How much consumers choose to draw down savings is important when thinking about incoming smoothing in the face of fading fiscal support...We estimate from April through July the U.S. consumer built up a cumulative $12.5 trillion (annualized) in excess savings.”

The U.S. consumer is sitting on trillions in excess savings, offering spending a buffer in the absence of further stimulus. (Source: Morgan Stanley)
The U.S. consumer is sitting on trillions in excess savings, offering spending a buffer in the absence of further stimulus. (Source: Morgan Stanley)

The firm adds that while most of these savings do sit with higher-income and higher net worth households, “savings have accrued to lower income households as well.”