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Dive Brief:
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Urban Outfitters is expanding its curator collection of exclusive fashion collaborations this month through its Vintage & ReMade program, according to a press release.
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The four collections are dropping throughout the month of April and feature vintage pieces along with upcycled designs from deadstock fabric. The collections will be available online, and prices range from $45 to $270.
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All four collabs have a “shared focus” on size inclusivity and are available in sizes XS through XXL, according to a company spokesperson.
Dive Insight:
As the conversation around sustainability evolves in the clothing industry, Urban Outfitters is making vintage and reworked fashion a key component of its product mix, per the release.
The new curator collaborations launched with an April 8 drop of a Campbell & Kramer partnership, which was also available in an Urban Outfitters New York location. That collection included a flare pant, boatneck mini dress, long sleeve crop top, short sleeve crop top and micro shorts. Prices ranged from $110 and $175. Campbell & Kramer uses deadstock fabrics sourced in Los Angeles.
Last week, Urban Outfitters dropped its collaboration with The Little Oyster Club. That collection consisted of 60 pieces designed by Mackii Shaye. The line features “nostalgic, ‘as-seen-on-TV’ pieces that revive early 2000s pop culture moments,” per the release.
A 60-piece Magg’s Rags collaboration will drop on April 17, and comes from Pittsburgh artist Maggie McLaughlin. The line uses upcycled Urban Outfitters fabrics.
The final collection, which drops April 22, is a 50-piece collab with Fruits of Venus, per the release. That line features hand-painted designs by Carly McKown and is knit-focused with cotton-heavy fabrics and wool yarns.
"Vintage is the DNA of our brand, and we're excited to continue building out our Vintage & ReMade franchise, especially through these exclusive collaborations with such strong rising talents," Cyntia Leo, head of brand marketing at Urban Outfitters, said in the release. "We know our Gen Z customers are looking for pieces that are both unique and conscious, and these drops are an exciting way to deliver on that and revamp our Vintage & ReMade offerings."
Urban Outfitters also launched a vintage-inspired collaboration in March with Hanes. That 28-piece innerwear and apparel collection featured new interpretations of basics and positioned itself as “vintage Americana”.
Urban Outfitters Inc., which includes Anthropologie, Free People, Nuuly and its namesake brand, saw a 10.1% increase in net sales for Q4. The Urban Outfitters brand saw a 3.5% net sales decrease for the quarter. During the 12 months ended January 31, 2025, Urban Outfitters opened seven stores but closed 14 locations.