Unprecedented for Knoxville breweries, armed guards watched over Yee-Haw. But was it safe?

In its first year of business, Yee-Haw Brewing Co. regularly kept 62 drinks on tap, the biggest games on TV and guns on the waists of hired security guards watching over the sprawling property just north of downtown Knoxville.

While most Knoxville breweries have established themselves as places where everyone's welcome, some locals have avoided Yee-Haw because of these armed guards, an unprecedented security measure in Knoxville's brewery scene.

Experts say armed security can increase the probability and severity of a dangerous event occurring, though Yee-Haw has not experienced any major security incidents since the brewery opened in February 2023.

Daniel Young has been a risk analysis expert for more than 20 years and specializes in physical security. His short answer to whether a brewery like Yee-Haw should have armed guards: "I wouldn't recommend it."

"I can tell you there's a whole element of risk," Young told Knox News. "I would first ask, 'What is their concern? Why do you need that?'"

Knox News sent 11 questions to Yee-Haw on Jan. 10. Questions like: Who are the security guards, why do you have them, why are they armed and what type of authority are they given?

Yee-Haw Brewing Co. in Knoxville is a large property with multiple points of entry, which led the brewery to hire a private security company that provided armed guards to patrol the property at 745 N. Broadway. The property can accommodate roughly 1,000 people between its indoor and outdoor spaces.
Yee-Haw Brewing Co. in Knoxville is a large property with multiple points of entry, which led the brewery to hire a private security company that provided armed guards to patrol the property at 745 N. Broadway. The property can accommodate roughly 1,000 people between its indoor and outdoor spaces.

After receiving a two-sentence response from the brewery's marketing manager, we escalated the questions to founder Joe Baker. On Jan. 16, Yee-Haw contacted Knox News to discuss the brewery's decision to hire armed security guards through a private security company.

No incidents reported at Yee-Haw. Did security suggest otherwise?

The number of guards on duty depended on the brewery's anticipated need for security based on crowd size, time of year and the type of event being held.

As Knox News was in contact with Yee-Haw for this story, armed security seemed to decline. Tennessee watch parties typically draw large crowds, but armed guards were not spotted during our visits Feb. 3 and Feb. 7 when the Vols took on Kentucky and LSU in high-stakes conference games shown on the brewery's outdoor screen.

Yee-Haw CEO Jennifer Podhajsky told Knox News "we have not removed security" and that "we still are working to have security on property when we believe we need it." But it likely won't be with the company loyal Yee-Haw customers became familiar with in the first year, Smyrna-based Relentless Protection Services.

Owner Rod Steward told Knox News on Feb.10 that his security company and Yee-Haw made a mutual decision to pull security guards from the Knoxville taproom but not the brewery's Nashville location.

"Nothing negative," he said via text. "Just a business decision that was made that was good for both parties!"